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	<title>ISEdb.COM SCOOP / TomCrandall - queued</title>
	<link>http://scoop.isedb.com/upcoming.php</link>
	<description>ISEdb.COM SCOOP - Search Engine industry news</description>
	<pubDate>Thu, 21 Feb 2008 15:43:11 -0500</pubDate>
	<language>en</language>
	<item>
		<title><![CDATA[Brand Protection Online: Do(na4t) Google Ads Constitute Commercial Use Of A Trademark On Gripe Sites]]></title>
		<link>http://scoop.isedb.com/story/2329/</link>
		<comments>http://scoop.isedb.com/story/2329/</comments>
		<pubDate>Thu, 21 Feb 2008 15:43:11 -0500</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Domain Names</category>
		<guid>http://scoop.isedb.com/story/2329/</guid>
		<description><![CDATA[It is legal to register a trademarked domain and publish a website on the domain if it is non-commercial in nature-think review sites, gripe sites, fan sites. An example would be Walmartwatch.com, a Wal-Mart gripe site published by Five Stones and The Center for Community and Corporate Ethics.But what happens when a gripe site publishes Google ads to generate revenue How can this be considered non-commercial when the unauthorized party is leveraging the IP assets of another entity, in a disparaging way, to generate revenue There's a lot of gray here. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/brand-protection-online-dont-google-ads-constitute-commercial-use-of-a-trademark-on-gripe-sites/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Brand Marketers: Did You Know Your Legal Department Is A Potential SEO Partner]]></title>
		<link>http://scoop.isedb.com/story/1493/</link>
		<comments>http://scoop.isedb.com/story/1493/</comments>
		<pubDate>Sat, 01 Dec 2007 19:48:06 -0500</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/1493/</guid>
		<description><![CDATA[There you have it, your Legal department can be a partner in your SEO efforts! I have used this strategy for several clients with impressive results. Build a relationship with your legal team and enhance your SEO initiatives. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/brand-marketers-did-you-know-your-legal-department-is-a-potential-seo-partner/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Mastering Search Engine Marketing & Online Brand Protection: A Must-Read White Paper]]></title>
		<link>http://scoop.isedb.com/story/815/</link>
		<comments>http://scoop.isedb.com/story/815/</comments>
		<pubDate>Tue, 11 Sep 2007 11:59:12 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/815/</guid>
		<description><![CDATA[Marketing and brand protection are inseparable bedfellows due to the fact that consumers are now key participants in interactive media--this affects brand reputation and loyalty, and greatly influences the actions of prospects, customers, partners, investors, creditors, etc. &nbsp;&#187;&nbsp;<a href='http://www.prweb.com/releases/2007/9/prweb552103.htm'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Brand Command: A Case Study Featuring Proactiv Solution]]></title>
		<link>http://scoop.isedb.com/story/780/</link>
		<comments>http://scoop.isedb.com/story/780/</comments>
		<pubDate>Thu, 06 Sep 2007 16:57:05 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/780/</guid>
		<description><![CDATA[What can Proactiv Solution do to improve their marketing efforts and protect their brand in Google &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/brand-command-a-case-study-featuring-proactiv-solution/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[When SEO gets dangerous for your brand]]></title>
		<link>http://scoop.isedb.com/story/672/</link>
		<comments>http://scoop.isedb.com/story/672/</comments>
		<pubDate>Fri, 24 Aug 2007 12:01:17 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/672/</guid>
		<description><![CDATA[A very unique SEO tip for brand marketers! &nbsp;&#187;&nbsp;<a href='http://www.imediaconnection.com/content/16278.asp'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Online Brand Protection: 11 Graphic Examples Of Brand Abuse Online]]></title>
		<link>http://scoop.isedb.com/story/614/</link>
		<comments>http://scoop.isedb.com/story/614/</comments>
		<pubDate>Thu, 16 Aug 2007 14:51:10 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/614/</guid>
		<description><![CDATA[The screenshot below displays an &quot;ironical&quot; example of identical copy being used on two unrelated company websites--Ominiture and Franklin Covey's PlanPlus. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/online-brand-protection-11-graphic-examples-of-brand-abuse-online/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Cybersquatting Costs Companies $1 Billiona4"Is Godaddy.coma4s CashParking Scam Partly To Blame]]></title>
		<link>http://scoop.isedb.com/story/499/</link>
		<comments>http://scoop.isedb.com/story/499/</comments>
		<pubDate>Wed, 01 Aug 2007 15:24:21 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Domain Names</category>
		<guid>http://scoop.isedb.com/story/499/</guid>
		<description><![CDATA[Hooo Waaah! Some interesting observations about the &quot;wild, wild west&quot; landscape of the internet. Is Yahoo calling the kettle black &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/cybersquatting-costs-companies-1-billion-is-godaddycoms-cashparking-scam-partly-to-blame/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Six Search Engine Visibility Risks: Why Monitoring Your Brand Is A Primary Business Concern]]></title>
		<link>http://scoop.isedb.com/story/447/</link>
		<comments>http://scoop.isedb.com/story/447/</comments>
		<pubDate>Mon, 23 Jul 2007 13:09:14 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Internet Searching</category>
		<guid>http://scoop.isedb.com/story/447/</guid>
		<description><![CDATA[Is Your Google Glass Half Empty &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/six-search-engine-risks-why-monitoring-your-brand-is-a-primary-business-concern/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Yahooa4s Trademark Policy Recklessly Abuses Brands Online]]></title>
		<link>http://scoop.isedb.com/story/386/</link>
		<comments>http://scoop.isedb.com/story/386/</comments>
		<pubDate>Mon, 09 Jul 2007 13:38:06 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/386/</guid>
		<description><![CDATA[At the very least, Yahoo needs to fall in line with Google to eliminate the use of another organization's trademarks in the title and text of search engine ads. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/yahoos-trademark-policy-recklessly-abuses-brands-online/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Link Your Way to a Successful Site]]></title>
		<link>http://scoop.isedb.com/story/333/</link>
		<comments>http://scoop.isedb.com/story/333/</comments>
		<pubDate>Thu, 21 Jun 2007 18:31:00 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/333/</guid>
		<description><![CDATA[Before learning about the strategies behind successful link building, it is important to understand the elements that make up a strong link: Relevancy of page title tag, Relevancy of home page title tag, Relevancy of links inbound to page, Relevancy of links inbound to domain, Relevancy of content on page (especially the text that will surround your link), Relevancy of outbound links on page, Relevancy of anchor text. &nbsp;&#187;&nbsp;<a href='http://www.imediaconnection.com/content/14998.asp'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Integrating Offline Advertising With Online Marketing Assets: Glamour Magazine Advertiser Assessment]]></title>
		<link>http://scoop.isedb.com/story/332/</link>
		<comments>http://scoop.isedb.com/story/332/</comments>
		<pubDate>Thu, 21 Jun 2007 17:35:27 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/332/</guid>
		<description><![CDATA[In The May 2007 issue of Glamour Magazine, 38% of the advertisements presented an online call to action and 74% referenced a web address. Simple commands, such as &quot;Visit&quot; or &quot;Shop,&quot; accounted for 20% of the calls-to-action online. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/integrating-offline-advertising-with-online-marketing-assets-glamour-magazine-advertiser-assessment/'>original news</a>]]></description>
	</item>

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