<?phpxml version="1.0" encoding="iso-8859-1"?>
<rss version="2.0" 
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:wfw="http://wellformedweb.org/CommentAPI/"
     xmlns:dc="http://purl.org/dc/elements/1.1/"
 >
<channel>
	<title>ISEdb.COM SCOOP / TomCrandall - voted</title>
	<link>http://scoop.isedb.com</link>
	<description>ISEdb.COM SCOOP - Search Engine industry news</description>
	<pubDate>Thu, 21 Feb 2008 15:43:11 -0500</pubDate>
	<language>en</language>
	<item>
		<title><![CDATA[Brand Protection Online: Do(na4t) Google Ads Constitute Commercial Use Of A Trademark On Gripe Sites]]></title>
		<link>http://scoop.isedb.com/story/2329/</link>
		<comments>http://scoop.isedb.com/story/2329/</comments>
		<pubDate>Thu, 21 Feb 2008 15:43:11 -0500</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Domain Names</category>
		<guid>http://scoop.isedb.com/story/2329/</guid>
		<description><![CDATA[It is legal to register a trademarked domain and publish a website on the domain if it is non-commercial in nature-think review sites, gripe sites, fan sites. An example would be Walmartwatch.com, a Wal-Mart gripe site published by Five Stones and The Center for Community and Corporate Ethics.But what happens when a gripe site publishes Google ads to generate revenue How can this be considered non-commercial when the unauthorized party is leveraging the IP assets of another entity, in a disparaging way, to generate revenue There's a lot of gray here. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/brand-protection-online-dont-google-ads-constitute-commercial-use-of-a-trademark-on-gripe-sites/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Brand Marketers: Did You Know Your Legal Department Is A Potential SEO Partner]]></title>
		<link>http://scoop.isedb.com/story/1493/</link>
		<comments>http://scoop.isedb.com/story/1493/</comments>
		<pubDate>Sat, 01 Dec 2007 19:48:06 -0500</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/1493/</guid>
		<description><![CDATA[There you have it, your Legal department can be a partner in your SEO efforts! I have used this strategy for several clients with impressive results. Build a relationship with your legal team and enhance your SEO initiatives. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/brand-marketers-did-you-know-your-legal-department-is-a-potential-seo-partner/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Nixes Agency Commissions In Europe, Moves Forward With Stealth Agency Plans]]></title>
		<link>http://scoop.isedb.com/story/900/</link>
		<comments>http://scoop.isedb.com/story/900/</comments>
		<pubDate>Fri, 21 Sep 2007 14:42:38 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/900/</guid>
		<description><![CDATA[Google announced that is discontinuing the agency commission structure it has in place for European agencies that are growing their accounts. Known as the European Best Practice Funding, the &quot;kick-back&quot; program will officially be terminated in January of 2009. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/google-nixes-agency-commissions-in-europe-moves-forward-with-stealth-agency-plans/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Mastering Search Engine Marketing & Online Brand Protection: A Must-Read White Paper]]></title>
		<link>http://scoop.isedb.com/story/815/</link>
		<comments>http://scoop.isedb.com/story/815/</comments>
		<pubDate>Tue, 11 Sep 2007 11:59:12 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/815/</guid>
		<description><![CDATA[Marketing and brand protection are inseparable bedfellows due to the fact that consumers are now key participants in interactive media--this affects brand reputation and loyalty, and greatly influences the actions of prospects, customers, partners, investors, creditors, etc. &nbsp;&#187;&nbsp;<a href='http://www.prweb.com/releases/2007/9/prweb552103.htm'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Brand Command: A Case Study Featuring Proactiv Solution]]></title>
		<link>http://scoop.isedb.com/story/780/</link>
		<comments>http://scoop.isedb.com/story/780/</comments>
		<pubDate>Thu, 06 Sep 2007 16:57:05 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/780/</guid>
		<description><![CDATA[What can Proactiv Solution do to improve their marketing efforts and protect their brand in Google &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/brand-command-a-case-study-featuring-proactiv-solution/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[University of Phoenix: Online Brand Protection & Search Engine Marketing Evaluation]]></title>
		<link>http://scoop.isedb.com/story/728/</link>
		<comments>http://scoop.isedb.com/story/728/</comments>
		<pubDate>Fri, 31 Aug 2007 12:56:08 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/728/</guid>
		<description><![CDATA[A major premise of Brand Command methodology is to dominate the natural results of your Brand Real Estate on the search engines. Is University of Phoenix dominating their Brand Real Estate in Google &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/university-of-phoenix-online-brand-protection-search-engine-marketing-evaluation/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[When SEO gets dangerous for your brand]]></title>
		<link>http://scoop.isedb.com/story/672/</link>
		<comments>http://scoop.isedb.com/story/672/</comments>
		<pubDate>Fri, 24 Aug 2007 12:01:17 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/672/</guid>
		<description><![CDATA[A very unique SEO tip for brand marketers! &nbsp;&#187;&nbsp;<a href='http://www.imediaconnection.com/content/16278.asp'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Online Brand Protection: 11 Graphic Examples Of Brand Abuse Online]]></title>
		<link>http://scoop.isedb.com/story/614/</link>
		<comments>http://scoop.isedb.com/story/614/</comments>
		<pubDate>Thu, 16 Aug 2007 14:51:10 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/614/</guid>
		<description><![CDATA[The screenshot below displays an &quot;ironical&quot; example of identical copy being used on two unrelated company websites--Ominiture and Franklin Covey's PlanPlus. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/online-brand-protection-11-graphic-examples-of-brand-abuse-online/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Homebuilders Pay Off Gripe Sites That Have Prominent Search Engine Visibility]]></title>
		<link>http://scoop.isedb.com/story/598/</link>
		<comments>http://scoop.isedb.com/story/598/</comments>
		<pubDate>Tue, 14 Aug 2007 11:51:00 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/598/</guid>
		<description><![CDATA[Does paying off gripe site owners only encourage the creation of more gripe sites &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/homebuilders-pay-off-gripe-sites-with-search-engine-visibility-a-wise-decision/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Yahoo Makes It Official: Both For And Against Trademark Infringement]]></title>
		<link>http://scoop.isedb.com/story/560/</link>
		<comments>http://scoop.isedb.com/story/560/</comments>
		<pubDate>Wed, 08 Aug 2007 11:11:13 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/560/</guid>
		<description><![CDATA[Yahoo goes on the offensive against trademark abuse, but shouldn't they be pointing the finger at themselves &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/yahoo-makes-it-official-both-for-and-against-trademark-infringement/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Cybersquatting Costs Companies $1 Billiona4"Is Godaddy.coma4s CashParking Scam Partly To Blame]]></title>
		<link>http://scoop.isedb.com/story/499/</link>
		<comments>http://scoop.isedb.com/story/499/</comments>
		<pubDate>Wed, 01 Aug 2007 15:24:21 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Domain Names</category>
		<guid>http://scoop.isedb.com/story/499/</guid>
		<description><![CDATA[Hooo Waaah! Some interesting observations about the &quot;wild, wild west&quot; landscape of the internet. Is Yahoo calling the kettle black &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/cybersquatting-costs-companies-1-billion-is-godaddycoms-cashparking-scam-partly-to-blame/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Six Search Engine Visibility Risks: Why Monitoring Your Brand Is A Primary Business Concern]]></title>
		<link>http://scoop.isedb.com/story/447/</link>
		<comments>http://scoop.isedb.com/story/447/</comments>
		<pubDate>Mon, 23 Jul 2007 13:09:14 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Internet Searching</category>
		<guid>http://scoop.isedb.com/story/447/</guid>
		<description><![CDATA[Is Your Google Glass Half Empty &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/six-search-engine-risks-why-monitoring-your-brand-is-a-primary-business-concern/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Australian Consumer Watchdog Files Suit Against Google Adwords]]></title>
		<link>http://scoop.isedb.com/story/408/</link>
		<comments>http://scoop.isedb.com/story/408/</comments>
		<pubDate>Fri, 13 Jul 2007 00:00:32 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/408/</guid>
		<description><![CDATA[A new player in the stream of Google trademark infringement lawsuits, this time, from Australia. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/australian-consumer-watchdog-files-suit-against-google-adwords/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Yahooa4s Trademark Policy Recklessly Abuses Brands Online]]></title>
		<link>http://scoop.isedb.com/story/386/</link>
		<comments>http://scoop.isedb.com/story/386/</comments>
		<pubDate>Mon, 09 Jul 2007 13:38:06 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/386/</guid>
		<description><![CDATA[At the very least, Yahoo needs to fall in line with Google to eliminate the use of another organization's trademarks in the title and text of search engine ads. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/yahoos-trademark-policy-recklessly-abuses-brands-online/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[How To Contact Google Customer Service]]></title>
		<link>http://scoop.isedb.com/story/368/</link>
		<comments>http://scoop.isedb.com/story/368/</comments>
		<pubDate>Tue, 03 Jul 2007 14:53:26 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/368/</guid>
		<description><![CDATA[I need to acknowledge that Google's Customer Service will never be a candidate for a J.D. Power Award.  In fact, there is a special formula you can use to evaluate the level of customer service Google provides... &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/how-to-contact-google-customer-service/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Link Your Way to a Successful Site]]></title>
		<link>http://scoop.isedb.com/story/333/</link>
		<comments>http://scoop.isedb.com/story/333/</comments>
		<pubDate>Thu, 21 Jun 2007 18:31:00 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/333/</guid>
		<description><![CDATA[Before learning about the strategies behind successful link building, it is important to understand the elements that make up a strong link: Relevancy of page title tag, Relevancy of home page title tag, Relevancy of links inbound to page, Relevancy of links inbound to domain, Relevancy of content on page (especially the text that will surround your link), Relevancy of outbound links on page, Relevancy of anchor text. &nbsp;&#187;&nbsp;<a href='http://www.imediaconnection.com/content/14998.asp'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Integrating Offline Advertising With Online Marketing Assets: Glamour Magazine Advertiser Assessment]]></title>
		<link>http://scoop.isedb.com/story/332/</link>
		<comments>http://scoop.isedb.com/story/332/</comments>
		<pubDate>Thu, 21 Jun 2007 17:35:27 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/332/</guid>
		<description><![CDATA[In The May 2007 issue of Glamour Magazine, 38% of the advertisements presented an online call to action and 74% referenced a web address. Simple commands, such as &quot;Visit&quot; or &quot;Shop,&quot; accounted for 20% of the calls-to-action online. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/integrating-offline-advertising-with-online-marketing-assets-glamour-magazine-advertiser-assessment/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Jiffy Lube International: Brand Protection Online & Search Engine Marketing Evaluation]]></title>
		<link>http://scoop.isedb.com/story/293/</link>
		<comments>http://scoop.isedb.com/story/293/</comments>
		<pubDate>Tue, 12 Jun 2007 10:54:48 -0400</pubDate>
		<dc:creator>TomCrandall</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/293/</guid>
		<description><![CDATA[A comprehensive search engine marketing and brand protection assessment of Jiffy Lube.  This story also articulates areas of opportunity for Jiffy Lube to enhance their efforts. &nbsp;&#187;&nbsp;<a href='http://www.semreportcard.com/jiffy-lube-international-inc-brand-protection-online-search-engine-marketing-evaluation/'>original news</a>]]></description>
	</item>

</channel>
</rss>
