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	<title>ISEdb.COM SCOOP / admin - published</title>
	<link>http://scoop.isedb.com</link>
	<description>ISEdb.COM SCOOP - Search Engine industry news</description>
	<pubDate>Fri, 14 Dec 2007 09:56:17 -0500</pubDate>
	<language>en</language>
	<item>
		<title><![CDATA[Google offers free help to make State records available to search engines]]></title>
		<link>http://scoop.isedb.com/story/1526/</link>
		<comments>http://scoop.isedb.com/story/1526/</comments>
		<pubDate>Fri, 14 Dec 2007 09:56:17 -0500</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/1526/</guid>
		<description><![CDATA[Under a new partnership announced Monday by Gov. Charlie Crist, Google is providing free consulting and software to help make more files recognizable to most search engines. Florida joins five other states - Arizona, California, Utah, Virginia and Michigan - already participating in Google's effort. Google hopes to get local governments involved in the effort. &nbsp;&#187;&nbsp;<a href='http://online.wsj.com/article/BT-CO-20071203-714669.html?mod=hps_us_my_companies'>original news</a>]]></description>
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		<title><![CDATA[New Google Analytics: Built for Search Marketers]]></title>
		<link>http://scoop.isedb.com/story/167/</link>
		<comments>http://scoop.isedb.com/story/167/</comments>
		<pubDate>Thu, 17 May 2007 08:46:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/167/</guid>
		<description><![CDATA[Google Analytics that rolled out last week integrates much of the user-interface finesse that made Measure Map an appealing purchase, including many improvements for search marketers. &nbsp;&#187;&nbsp;<a href='http://www.clickz.com/showPage.html?page=3625859'>original news</a>]]></description>
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		<title><![CDATA[AOL Acquires Mobile Ad Network Third Screen Media]]></title>
		<link>http://scoop.isedb.com/story/136/</link>
		<comments>http://scoop.isedb.com/story/136/</comments>
		<pubDate>Tue, 15 May 2007 13:22:27 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/136/</guid>
		<description><![CDATA[AOL has acquired Third Screen Media, the mobile advertising network, mobile ad-serving and management platform provider, and now Third Screen Media will operate as a wholly-owned subsidiary of AOL's Advertising.com. &nbsp;&#187;&nbsp;<a href='http://www.searchenginejournal.com/aol-acquires-mobile-ad-network-third-screen-media/4920/'>original news</a>]]></description>
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	<item>
		<title><![CDATA[Yahoo Ups The Ante In Battle To Be The Greenest Search Engine]]></title>
		<link>http://scoop.isedb.com/story/121/</link>
		<comments>http://scoop.isedb.com/story/121/</comments>
		<pubDate>Mon, 14 May 2007 23:06:22 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/121/</guid>
		<description><![CDATA[Yahoo launched a big &quot;green&quot; initiative today, including a contest and two related websites -- green.yahoo.com and better.yahoo.com/planet -- helping to build consumer-user awareness about global warming and energy conservation, etc. It's a laudable effort but one that takes on a different &nbsp;&#187;&nbsp;<a href='http://searchengineland.com/070514-140558.php'>original news</a>]]></description>
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		<title><![CDATA[Peter Fleischer joins IAPP board]]></title>
		<link>http://scoop.isedb.com/story/109/</link>
		<comments>http://scoop.isedb.com/story/109/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/109/</guid>
		<description><![CDATA[Posted by Nicole Wong, Deputy General CounselIn addition to his day job as Global Privacy Counsel, our own Peter Fleischer has just been elected to the board of the IAPP -- the worlds largest association of privacy professionals, with more than 3,000 members across 23 countries. We're pleased for this recognition, as Peter's work in privacy over the last decade mirrors a real evolution in the profession. Today, privacy is universally viewed as a key corporate goal, and privacy officers are responsible for creating a culture of respect for privacy inside their companies.We're excited that Peter will have the chance to continue his contributions to  the discussion of privacy issues through his role with the IAPP. The organization provides a forum for privacy professionals to share best practices, track trends, advance privacy management issues, and provide education and guidance on opportunities in the field of privacy. Our congratulations to Peter and others joining the board for their work in this  important area. &nbsp;&#187;&nbsp;<a href='http://googleblog.blogspot.com/2007/04/peter-fleischer-joins-iapp-board.html'>original news</a>]]></description>
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		<title><![CDATA[Search your Mac with Google Desktop]]></title>
		<link>http://scoop.isedb.com/story/111/</link>
		<comments>http://scoop.isedb.com/story/111/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/111/</guid>
		<description><![CDATA[Posted by Rose Yao, Mac Product ManagerIt seems like just yesterday that I was announcing the  Google Mac blog. Since then, we've been working hard to deliver great products for Google users on Mac, including MacFUSE and Google Earth. Today, I'm really excited to let you know that Google Desktop is now available on the Mac! A lot of your most important data doesn't live on the web -- it lives on your Mac and in web services. And since Google is a search company, we're committed to helping you find all of that information.I could talk about this product all day, but I'll cut to the chase. Here are my top 5 reasons to try the Mac version of Desktop.It's as fast and easy to use as Google.com.It's comprehensive. Not only can you search the files on your Mac, you can now search your web history and your Gmail emails even when you're offline.It's changed the way I use my Mac. We designed the Quick Search Box to be a great launcher for applications and files, which means I no longer have a million icons on my desktop and in my dock.It's saved me hours. Really! Haven't you ever accidentally closed or deleted a file you've been working on Or typed &quot;rm -rf&quot; when you didn't mean to Now you can just search for the file with Google Desktop and recover all the text content you've lost.  We need your help! This is our first beta of Google Desktop for the Mac and we worked hard to create it; now we need your feedback to help to make it even better.So go ahead and give it a try. We hope you like it! &nbsp;&#187;&nbsp;<a href='http://googleblog.blogspot.com/2007/04/search-your-mac-with-google-desktop.html'>original news</a>]]></description>
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		<title><![CDATA[Snakes in a plain... old... office building!]]></title>
		<link>http://scoop.isedb.com/story/112/</link>
		<comments>http://scoop.isedb.com/story/112/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/112/</guid>
		<description><![CDATA[Posted by Dan Bentley, Software EngineerAct 1:  The Googler who cried snakeSunday April 1st, NYooglers (a word for New York Googlers I can't convince anyone else to use) receive an email about a python. I assume it's either Guido van Rossum talking about his programming language, or, because it's April Fool's, something like Gmail Paper or PigeonRank. Boy, am I surprised when I see the following message:&quot;Over the weekend, a pet snake belonging to a Googler escaped from its cage. The snake is a 3-foot long, brown-and-grey, ball python named Kaiser. Ball pythons are non-venomous and are commonly kept as pets. Tempting as it might be, this is not an April Fool's joke! We are sending this message to alert you to the situation and to let you know what to do in the event that you see the snake.&quot;Act 2:  A community unitesMonday morning in the office, we react. Some laugh, some debate whether it is actually a joke, and some stand away from walls and corners. At least one considers buying rubber snakes en masse. The bathrooms have slightly fewer occupants than usual.Signs are posted in our microkitchens informing us of the situation and reiterating that Kaiser is not venomous and probably hiding behind some cabinet. My favorite sign reads &quot;Single Ball Python (female): Down to earth gal seeking a sincere long term relationship. I have a heart of gold and enjoy quiet evenings in the aquarium, time by the heat lamp, and being held. If you are interested in a woman who desires a quiet settled-down lifestyle and a good future, I am your perfect fit.&quot;Act 3:  Google widens lead in search as Kaiser is foundMonday, April 2nd, 10:45 PM, we receive another Facilities Manager email: &quot;After consultations with a herpetology expert at the American Museum of Natural History, our team of Google security and concerned volunteers located Kaiser relaxing behind a cabinet earlier this evening, and he was returned safely home with his owner.&quot; So, it all ended happily, and Kaiser is now at his owner's home to stay.EpilogueBy Tuesday, life at the East Coast 'Plex returns to normal. We go back to building great products, hosting cool events, and using telescopes to take pictures of ourselves.Thank you!All of Google NY would like to sincerely thank our building landlord, Taconic Investment Partners, for working in partnership with us on this sensitive search and recovery mission. &nbsp;&#187;&nbsp;<a href='http://googleblog.blogspot.com/2007/04/snakes-in-plain-old-office-building.html'>original news</a>]]></description>
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		<title><![CDATA[This year's Anita Borg Scholarship winners]]></title>
		<link>http://scoop.isedb.com/story/113/</link>
		<comments>http://scoop.isedb.com/story/113/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/113/</guid>
		<description><![CDATA[Posted by Meredith Carroll, Staffing Programs Coordinator/Diversity ProgramIt's that time of year when we happily announce the winners of the 2007 Google Anita Borg Memorial Scholarship. We're awarding 20 $10,000 scholarships to these outstanding young women -- graduate and undergraduate students who are completing degrees in computer science and related fields -- with our congratulations. The full list of winners is here.We invited all 50 scholars to Mountain View to meet each other, tour Google and participate in a workshop on educational and career issues for women in computer science. The day also included discussions with Google engineers and executives, representatives from the Anita Borg Institute for Women and Technology and former scholarship winners. This event is part of a larger Google Scholars Retreat in partnership with the winners of the 2006-2007 United Negro College Fund and Hispanic College Fund Google Scholarships. &nbsp;&#187;&nbsp;<a href='http://googleblog.blogspot.com/2007/04/this-years-anita-borg-scholarship.html'>original news</a>]]></description>
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		<title><![CDATA[Google all up in government's business]]></title>
		<link>http://scoop.isedb.com/story/114/</link>
		<comments>http://scoop.isedb.com/story/114/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/114/</guid>
		<description><![CDATA[In an attempt t make more government documents accessible to the browsing public, Google has partnered with four states to help make tens of thousands of public records searchable.Google has partnered with four states &amp;mdash; Arizona, California, Utah and Virginia &amp;mdash; to remove technical barriers that had prevented Google, Microsoft and Yahoo from accessing public records dealing with education, real estate, health care and the environment.From the AP:Despite the obvious benefits of this Google initiative for those conducting Web searches, privacy advocates said they are worried about unintended consequences, cautioning that some records may contain personal and confidential information that should not be widely available. Marc Rotenberg, executive director of the Washington-based Electronic Privacy Information Center, said many public health and financial records shouldn't necessarily be widely available because they often contain citizens' Social Security numbers. Such information should be redacted from records regardless of whether they're viewed online or in person at a government office, he said. Rotenberg also said Google has a &amp;quot;checkered past&amp;quot; on privacy, noting that the company tracks Internet search users who access government data in order to target ads at them. EPIC recently filed a complaint with the Federal Trade Commission urging it to investigate Google regarding such activities, as well as its proposed acquisition of online advertising company DoubleClick Inc.&amp;nbsp;   &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/113156083/google_all_up_in_governments_business.html'>original news</a>]]></description>
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		<title><![CDATA[Google Responds to Viacom Lawsuit, Denies Claims, Requests Trial]]></title>
		<link>http://scoop.isedb.com/story/115/</link>
		<comments>http://scoop.isedb.com/story/115/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/115/</guid>
		<description><![CDATA[Google filed today its response to Viacom's $1 billion lawsuit, which alleges unauthorized use of Viacom's copyrighted video, Google Watch has learned.Google's response is available for download here. Viacom's complaint, filed in New York federal court March 13, accuses Google and YouTube of &amp;quot;massive intentional copyright infringement&amp;quot; and seeks an injunction against further violations. &amp;quot;Viacom's complaint in this action challenges the careful balance established by Congress when it enacted the Digital Millenium Copyright Act,&amp;quot; Google's response begins. &amp;quot;The DMCA balances the rights of copyright holders and the need to protect the Internet as an important new form of communication. By seeking to make carriers and hosting providers liable for Internet communications, Viacom's complaint threatens the way hundreds of millions of people legitimately exchange information, news, entertainment and political and artistic expression. Google and YouTube respect the importance of intellectual property rights, and not only comply with their safe harbor obligations under the DMCA, but go well above and beyond what the law requires.&amp;quot; Google's response denies all allegations made by Viacom in the original complaint. Google requests a jury trial.Specifically, in response to Viacom's allegation that Google and YouTube promote direct copyright infringement via public performance, Google cites the safe harbor provisions of the DMCA. In response to Viacom's allegation that Google is making unauthorized copies of protected works, Google cites fair use. Google also cites the substantial non-infringing uses of YouTube.&amp;nbsp;Viacom, which sent a takedown notice to YouTube in February for 100,000 videos, contends that almost 160,000 unauthorized clips of its programming have been uploaded onto YouTube's site and viewed more than 1.5 billion times. &amp;quot;YouTube's strategy has been to avoid taking proactive steps to curtail the infringement on its site,&amp;quot; Viacom said after filing the lawsuit. &amp;quot;Their business model, which is based on building traffic and selling advertising off of unlicensed content, is clearly illegal and is in obvious conflict with copyright laws.&amp;quot; Viacom's suit was filed after &amp;quot;a great deal of unproductive negotiation&amp;quot; with Google.   &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/113333326/google_responds_to_viacom_lawsuit.html'>original news</a>]]></description>
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		<title><![CDATA[Tell us about your university email]]></title>
		<link>http://scoop.isedb.com/story/110/</link>
		<comments>http://scoop.isedb.com/story/110/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/110/</guid>
		<description><![CDATA[Posted by Jeff Keltner, Google Enterprise SpecialistAs I remember my college days, I spent a lot of time (though not all) worried about required courses and  fixed deadlines  things that while necessary, still made me wish  I'd had more of a choice about the university policies that affected me. Even the little things  like my email.Now we're taking the first step to reach out to university students nationwide to find out what they like or don't like about their email. We're conducting a survey to see whether Google Apps Education Edition might offer students more of a choice about their online communication tools.Since we first launched Google Apps at universities, students took notice. We've even heard that at some schools like Northwestern, students lobbied their administrators for Google Apps, which includes 2GB email storage, instant messaging, and centralized  calendaring as part of their school's official communications package.So if you're a student who's not using Google Apps, take our survey and tell us what you like or not about your current university email system. And if your school has recently switched to Google Apps, write us and let us know what we can do better. Your feedback will help us ensure that we'll continue to keep up with you, the next generation of  world-changers. &nbsp;&#187;&nbsp;<a href='http://googleblog.blogspot.com/2007/04/tell-us-about-your-university-email.html'>original news</a>]]></description>
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		<title><![CDATA[NBC and Viacom Support Tur in YouTube Lawsuit]]></title>
		<link>http://scoop.isedb.com/story/118/</link>
		<comments>http://scoop.isedb.com/story/118/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/118/</guid>
		<description><![CDATA[Let's clear one thing up right now: NBC is NOT suing YouTube, nor have they joined Viacom in that company's litigation against the vid-sharing site.Rather, NBC and Viacom have both filed a friend of the court brief on behalf of plaintiff Robert Tur, who sued YouTube in 2005 for hosting video copies of the beating of Reginald Denny during the LA riots of 1992.According to the brief: &amp;quot;Many of NBCU's most valuable copyrighted works have been copied, performed and disseminated without authorization by YouTube and other similarly operated Web sites. NBCU has a strong interest in preserving the strength and viability of all of its legal rights and remedies in response to such conduct.&amp;quot; Viacom's role here is obvious. With their own $1 billion lawsuit filed, they're &amp;quot;all in&amp;quot; in a bet to sink YouTube. NBC's decision to file is more interesting -- the network has only worked more closely with YouTube in the days since it had &amp;quot;Lazy Sunday&amp;quot; removed back in early 2006. But this filing comes on the heels of their recently announced partnership with News Corp. to deploy their own video-sharing platform. Seems to me like they're hedging their bets on both sides. Or, as they would undoubtedly say, we're happy to distribute our content to every platform as long as we can control it, too. Dummies, the Web doesn't work that way.In related news, the UK's Premier League sued YouTube on Friday, arguing both copyright infringement and inadequate tools to prevent that infringement.&amp;nbsp;&amp;nbsp;&amp;nbsp;   &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/114805786/nbc_and_viacom_support_tur_in_youtube_lawsuit.html'>original news</a>]]></description>
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		<title><![CDATA[YouTube Ad Scheme Proves Jason Calacanis Right]]></title>
		<link>http://scoop.isedb.com/story/117/</link>
		<comments>http://scoop.isedb.com/story/117/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/117/</guid>
		<description><![CDATA[Now that YouTube is going to pay its top producers, can we drop the neo-hippie, Blithedale Romance, wash-my-back-hair-I'll-wash-yours pretense The Web stopped being a commune for naked dudes on the late shift a long time ago. Now we're all just trying to get paid.So raise your hands: Who here remembers July 2006 when Jason Calacanis offered to pay the top users of Digg and Newsvine to submit stories to Netscape And do you also remember how shocked -- shocked! -- everyone was at the idea The very thought that money, that little green satan, was intruding upon a blissful land of naked conversations was enough to make you wretch in your Aeron chair.Thing is, Jason was right, he was just right at the wrong time. He offered to pay users before the &amp;quot;community&amp;quot; was built. Chad and Steve corrected the mistake. They understand that those blissed-out &amp;quot;conversations&amp;quot; everyone is having are worth megabucks, you just gotta wait for a critical mass.In short: Conversations are monetizable. Abetting conversations: More so.A year has passed since the Netscape fiasco, and now people are bitching about how paying users might disrupt the community. Bull daisies. Every community is built on people getting paid. It's when people don't get paid that communities fall apart. If you think that's not true, try removing the AdSense from your site. Stop using SEO tricks. Just talk for talk's sake. It's boring.But back to YouTube's plan: Paying only the top users is genius. First and foremost, it creates an incentive for other users to produce quality content. Second, it legitimizes the video clip form. Whereas Revver and Metacafe will pay anybody, YouTube is creating exclusivity. Or, rather, a meritocracy within a democracy.And here's another funny thing: Remember how Chad argued in Forbes that YouTube is a vast audition room for talent that agencies could cull for their shows Now agencies will actually have to compete with YouTube to get that talent away. YouTube is the new cable network. How brilliant is that.&amp;nbsp;&amp;nbsp;   &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/114161783/youtube_ad_scheme_proves_jason_calacanis_right.html'>original news</a>]]></description>
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		<title><![CDATA[Belgian papers back in Google News]]></title>
		<link>http://scoop.isedb.com/story/116/</link>
		<comments>http://scoop.isedb.com/story/116/</comments>
		<pubDate>Mon, 14 May 2007 22:54:44 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/116/</guid>
		<description><![CDATA[A Belgian newspaper agency that sued to be removed from Google News recently agreed to be indexed by the search engine again.The Belgian agency, Copiepresse, issued a joint statement with Google explaining the turnaround.&amp;quot;The websites of the Belgian French and German-language daily press will now appear without a 'cached' link in the search results of Google&amp;rsquo;s search engine, thanks to their use of the 'noarchive' tag,&amp;quot; read the statement in part. &amp;quot;The Belgian French and German-language daily press publishers and Google Inc. intend to use a quiet period in the court dispute to continue their efforts to identify tangible ways to collaborate in the long term.&amp;quot;Copiepresse originally filed suit in March 2006, arguing that Google's use of the robots.txt tag imposed Google's own copyright on their papers' articles. A Belgian court ruled for the agency when Google neglected to respond to the summons on time, but the case was later reheard with Google's participation. In February the Belgian court ruled that Google had violated copyrights and a fine was imposed, though Google is appealing the ruling.   &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/113935401/belgian_papers_back_in_google_news.html'>original news</a>]]></description>
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		<title><![CDATA[Event Search Engine: Oyaka.com]]></title>
		<link>http://scoop.isedb.com/story/104/</link>
		<comments>http://scoop.isedb.com/story/104/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/104/</guid>
		<description><![CDATA[Launched last year, Oyaka.com is a clever concept - a search engine for events. Have a date in mind, go here and see what events are listed in your area. Want to know when or if your favorite musician is playing - try here. Hey they even have alerts when new info or tour dates etc. are added.I came across this because they have sponsored a competition over at another clever site: MyIdolWorld.com - an online attempt at an American Idol type thing. Interesting and amusing - the talent levels are varied but fun. Oyaka is one of the main sponsors and the partnership should work for them both.  &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/115700739/070510-155146'>original news</a>]]></description>
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		<title><![CDATA[MySpace To Buy Photobucket For $300 Million]]></title>
		<link>http://scoop.isedb.com/story/100/</link>
		<comments>http://scoop.isedb.com/story/100/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/100/</guid>
		<description><![CDATA[Valleywag broke the news that MySpace would be acquiring Photobucket for about $300 million. Click to continue reading...                 &nbsp;&#187;&nbsp;<a href='http://feeds.searchengineland.com/~r/searchengineland/~3/115105682/070508-130335.php'>original news</a>]]></description>
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		<title><![CDATA[Exalead Adds Image Search, Facial Recognition Capabilities]]></title>
		<link>http://scoop.isedb.com/story/101/</link>
		<comments>http://scoop.isedb.com/story/101/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/101/</guid>
		<description><![CDATA[Exalead, a search engine that's popular among librarians and information professionals thanks to its array of advanced search capabilities, has added an image search function for more than 1 billion images on the web.  Included in the image search tool is the ability to drill down on human faces, thanks to integration of LTU Technologies' leading facial recognition software. Image search functions include: Click to continue reading...                 &nbsp;&#187;&nbsp;<a href='http://feeds.searchengineland.com/~r/searchengineland/~3/115106331/070508-131327.php'>original news</a>]]></description>
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		<title><![CDATA[Google Analytics Launches New Version With New UI & Features]]></title>
		<link>http://scoop.isedb.com/story/102/</link>
		<comments>http://scoop.isedb.com/story/102/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/102/</guid>
		<description><![CDATA[Google Analytics today has released a new version of their web analytics tool.  I spoke with Brett Crosby, Senior Manager of  Google Analytics about the release, which he explained was a completely &quot;new platform&quot; to enable &quot;non-experts&quot; to use sophisticated web analytics without expert intervention.Click to continue reading...                 &nbsp;&#187;&nbsp;<a href='http://feeds.searchengineland.com/~r/searchengineland/~3/115113092/070508-133000.php'>original news</a>]]></description>
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		<title><![CDATA[Live On Twitter: Having A Baby!]]></title>
		<link>http://scoop.isedb.com/story/99/</link>
		<comments>http://scoop.isedb.com/story/99/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/99/</guid>
		<description><![CDATA[Many search marketers know Nick Wilson, especially for his role in having founded Threadwatch. In case you haven't been keeping up, Nick and his wife Ivana are having baby. Like now, right now. Nick's twittering it livehere. Barry and I are pretty sure this will be the first birth to ever hit Twitter. All the best, Nick and Ivana!Heh -- well, theremay be others!                 &nbsp;&#187;&nbsp;<a href='http://feeds.searchengineland.com/~r/searchengineland/~3/115066048/070508-102030.php'>original news</a>]]></description>
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		<title><![CDATA[Search Illustrated: New Column From Search Engine Land]]></title>
		<link>http://scoop.isedb.com/story/103/</link>
		<comments>http://scoop.isedb.com/story/103/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/103/</guid>
		<description><![CDATA[ Our newest Search Engine Land column, Search Illustrated, launches today.  Search Illustrated differs from our other columns in that it uses graphics to illustrate complex topics in search marketing by breaking them down into easily understood pictures and diagrams.  Today's debut features a graphic with a visual depiction of Google PageRank Explained.                 &nbsp;&#187;&nbsp;<a href='http://feeds.searchengineland.com/~r/searchengineland/~3/115131358/070508-145848.php'>original news</a>]]></description>
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		<title><![CDATA[So...Should We, or Shouldn't We]]></title>
		<link>http://scoop.isedb.com/story/105/</link>
		<comments>http://scoop.isedb.com/story/105/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/105/</guid>
		<description><![CDATA[It seems that a debate has emerged about the importance of &quot;the small stuff&quot; in SEO. Over at Search Engine Land, Jill Whalen wrote a column, Don't Sweat the Small SEO Stuff, advising SEOs not to let worries over minor on-page details distract you from more important issues, or prevent you from doing anything at all.Meanwhile, over at the Bruce Clay Blog, Lisa Barone has a differing opinion on the importance of the so-called minor details, in Sweat The Small Stuff: Search Engine Optimization Is In The Details.  &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/115725505/070510-173604'>original news</a>]]></description>
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		<title><![CDATA[Search Headlines & Links: May 10, 2007]]></title>
		<link>http://scoop.isedb.com/story/106/</link>
		<comments>http://scoop.isedb.com/story/106/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/106/</guid>
		<description><![CDATA[Want a snapshot of the day's search marketing news Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:  &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/115790966/070510-233611'>original news</a>]]></description>
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		<title><![CDATA[From Online Research to Offline Shopping]]></title>
		<link>http://scoop.isedb.com/story/107/</link>
		<comments>http://scoop.isedb.com/story/107/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/107/</guid>
		<description><![CDATA[A new report from Accenture reveals that the majority of product research happens online, while the majority of purchases resulting from that research happen offline in local physical store locations.Specifically, the report notes that 67 percent of survey respondents prefer to make purchases in physical stores while 69 percent research product features online and 68 percent compare prices online. Combining these variables, 58 percent said they locate items online before going to a store to purchase, while only 13 percent said the Internet plays no part in their offline shopping.  &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/115823692/070511-024425'>original news</a>]]></description>
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		<title><![CDATA[News from the Google Shareholder Meeting]]></title>
		<link>http://scoop.isedb.com/story/108/</link>
		<comments>http://scoop.isedb.com/story/108/</comments>
		<pubDate>Mon, 14 May 2007 22:54:43 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/108/</guid>
		<description><![CDATA[Google held its annual shareholder meeting yesterday at the Googleplex, and Andy Beal has done a great job in breaking down what happened there, in four easy pieces:Google Press Meeting Part 1 - Acquisitions &amp;ndash; Google CEO Eric Schmidt says Google is now more comfortable thinking about buying big businesses, but will not get into the content business. Google Press Meeting Part 2 - Software &amp;ndash; a new corporate mantra: Search, Ads and Apps Google Press Meeting Part 3 - Stock Split &amp;ndash; No plans for a stock split. Google Press Meeting Part 4 - Censorship &amp;ndash; stockholders voted to allow Google to censor its results in order to continue operating in China.   &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/115923742/070511-114406'>original news</a>]]></description>
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		<title><![CDATA[With Clear Channel, Google Finally Gets Access to Premium Ad Inventory]]></title>
		<link>http://scoop.isedb.com/story/84/</link>
		<comments>http://scoop.isedb.com/story/84/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:31 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/84/</guid>
		<description><![CDATA[Google has reached a multi-year agreement to sell ads on almost 5 percent&amp;nbsp;of Clear Channel's inventory, reports The New York Times.The partnership extends Google's reach into premium ad inventory and bolsters Google's formerly paltry remnant inventory on about 800 stations in 200 metro areas.Analysts have long believed there was interest in a Google-automated radio ad platform, but as recently as December of last year Google didn't have the inventory to entice advertisers. Google bought radio advertiser DMarc in January 2006 for $102 million. Earlier this year DMarc's founders left the company amid concerns that Google was unable to adapt to the radio ad culture. At that time, Jordan Rohan, an Internet analyst with RBC Capital Markets, said that in order to be successful, Google had to have access to drive time ad time. The Clear Channel deal gives Google at least a little of that access.   &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/109506539/with_clear_channel_google_finally_gets_access_to_premium_ad_inventory.html'>original news</a>]]></description>
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		<title><![CDATA[Google Loves DoubleClick's Video Research, Too]]></title>
		<link>http://scoop.isedb.com/story/85/</link>
		<comments>http://scoop.isedb.com/story/85/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:31 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/85/</guid>
		<description><![CDATA[You know those irksome video ads that autoplay without sound when you load a page DoubleClick serves a lot of those. And a few weeks ago DoubleClick released some market research confirming that viewers interact with video ads more often than they interact with static banners. Google, no doubt, is interested in the research.DoubleClick studied 301 video ad campaigns that were placed by more than 130 advertisers over a four-month period in 2006. The press release comes off as very pro-video, but I sense some obfuscation.For example, DoubleClick asserts that viewers click video ad play buttons more than they click on image ads. The typical clickthrough rate with images is between 0.1 and 0.2 percent, and DoubleClick says viewers click the play button 0.32 percent of the time. But look closer and you see -- if I am indeed reading this release correctly -- that the overall interaction rate with the video ad is 1.13 percent (in line with banner ads). Of that interaction, 0.32 percent of users click the play button. In other words, 30 percent&amp;nbsp;of the 1 percent&amp;nbsp;interested in the ad push the play button. Not incredibly encouraging. I wonder what button the other 70 percent&amp;nbsp;is pushingAnother data point: Most videos play two-thirds of the way through. That means most of the time, viewers are stopping the ads with the stop button. There's your other 70 percent.The release concludes on an up note: &amp;quot;Online video ads experience click-through rates ranging from 0.4 percent to 0.74 percent depending on the online video format. By comparison, the click-through rate for plain GIF or JPG image ads ranges between 0.1 and 0.2 percent.&amp;quot;    &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/109577604/google_loves_doubleclicks_video_research_too.html'>original news</a>]]></description>
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		<title><![CDATA[Two Big Reasons Why a YouTube Filter Will Lead to More Problems]]></title>
		<link>http://scoop.isedb.com/story/86/</link>
		<comments>http://scoop.isedb.com/story/86/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:31 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/86/</guid>
		<description><![CDATA[YouTube is very close to implementing a filter for copyrighted material, Google CEO Eric Schmidt told the NAB conference on Monday.The new system, called Claim Your Content, will automatically identify copyright material so that it can be removed. &amp;quot;We are very close to turning this on,&amp;quot; Schmidt said.Well that's a good thing for business going forward. And it's sure to generate a sizeable amount of good will among media companies (if it works, we'll get to that in a minute). If, as Schmidt usually contends, lawsuits are simply business negotiations played out in courtrooms, then the good will Google garners will help the company avoid those courtrooms. Everybody wins, rightWrong. A YouTube filter won't prevent Google from being sued. And it won't help in their current lawsuit with Viacom. In fact, if it works, a filter could actually demonstrate that infringing content acts as a customer draw. And that, in itself, presents some very big legal problems. Below, two big reasons the filter will cause more problems.1. The filter will help demonstrate how much infringing content is on YouTubeIf the filter works -- a big if, of course -- then traffic will go down. Not total traffic, mind you, that could still go up. But traffic to certain areas of the site and certain types of content. A litigant against YouTube could request that data, much like Titan media requested -- and received (yesterday!) -- that data from vid share site Veoh. According to some interpretations of A&amp;amp;M Records v. Napster, it's illegal for copyrighted content to act as a draw when the host of that content receives financial benefit. Veoh argued that they never benefited financially from porn, but according to court documents, &amp;quot;at least one district court has concluded that...&amp;quot;a broad definition of &amp;lsquo;direct financial benefit&amp;rsquo; would encompass even a &amp;lsquo;future hope to monetize.&amp;rsquo;&amp;rdquo; That court was deciding Perfect 10 v. Google. 2. The filter won't work, and thus will make YouTube liableThere's a danger that YouTube could make itself legally vulnerable by implementing a filter that doesn't work like the media companies want it to. After all, if YouTube is aware of the infringing activity then, under the DMCA, they're liable.&amp;nbsp;This was exactly the issue a few months prior in MGM v. Grokster, which is still kicking around in LA district court, where the only defendant left is Streamcast. Streamcast, beaten and about to implement a filter, is worried that any filter it does provide will be imperfect, and thus open them to liability. From the court docs:it seems that StreamCast could be&amp;nbsp;found in contempt of Court even if it employs a filter licensed by SNOCAP, Inc. or Audible Magic.&amp;nbsp; For example, if there is a shortcoming in these companies'&amp;nbsp; filtering technology, and direct infringement by end-users ensues, StreamCast could be held liable under the proposed permanent injunction because the third-party filtering system did not&amp;nbsp;''exhaustively&amp;quot;&amp;nbsp;stop the&amp;nbsp; infringement of&amp;nbsp;&amp;quot;any&amp;quot; copyrighted works -&amp;nbsp;in effect, it was not a &amp;quot;perfect&amp;quot; filter.&amp;nbsp; Thus, the Court ORDERS Plaintiffs to explain whether they would agree to an injunctive remedy that held StreamCast harmless for another's direct infringement resulting from an&amp;nbsp;&amp;quot;effective&amp;quot; third-party filter's technological shortcomings -&amp;nbsp; assuming of course that StreamCast has not engaged in any obstruction or otherwise caused the filtering tool to fail. And if StreamCast implements a homemade filter matching Plaintiffs' proposed specifications, it appears that StreamCast should be similarly free from liability if the technology is not &amp;quot;perfect.&amp;quot; That's why, I assume, Schmidt is calling this new program &amp;quot;Claim Your Content.&amp;quot; (emphasis mine.) I'm willing to bet that any filtering mechanism on the site won't really be a proactive filter, it'll be a post facto filter that allows content owners to expeditiously search and remove content. That removes Google from the liability of having foreknowledge of infringing content, and allows them to provide the filter without input from the media companies.YouTube is doing a little dance. They know there's infringing content, but they can't admit it. Implementing a post facto filter will be little more than public relations.&amp;nbsp;   &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/109793451/two_big_reasons_why_a_youtube_filter_will_lead_to_more_problems.html'>original news</a>]]></description>
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		<title><![CDATA[Google's Slide Show App Plays Well with Microsoft PowerPoint]]></title>
		<link>http://scoop.isedb.com/story/87/</link>
		<comments>http://scoop.isedb.com/story/87/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:31 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/87/</guid>
		<description><![CDATA[Google announced today the impending release of Google Presentations, a slide show application that will be included with Google Docs and Spreadsheets.The app is based on technology from Tonic Systems, which Google has just acquired. Tonic Systems is based in San Francisco and Melbourne, Australia.Google swears (swears!) that its productivity software isn't meant to compete with Microsoft's, but funny how Tonic's software selling point is its PowerPoint API.&amp;nbsp;The Google vs. Microsoft trope is so belabored at this point that it's hardly worth mentioning. But, once more, with feeling: Google doesn't have to compete with Microsoft's $12 billion&amp;nbsp;in annual sales in the office productivity space.&amp;nbsp;It only needs to compete around Microsoft on the Web. And, oh, I dunno, wait for Firefox to allow offline Web app use.   &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/110058314/googles_slideshow_app_plays_well_with_microsoft_powerpoint_1.html'>original news</a>]]></description>
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		<title><![CDATA[Google Acquires Marratech's Video Conferencing Software]]></title>
		<link>http://scoop.isedb.com/story/72/</link>
		<comments>http://scoop.isedb.com/story/72/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/72/</guid>
		<description><![CDATA[Google announced that they have acquired Marratech's video conferencing software (not the company, just its software).  Click to continue reading...                 &nbsp;&#187;&nbsp;<a href='http://feeds.searchengineland.com/~r/searchengineland/~3/110595733/070420-084706.php'>original news</a>]]></description>
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		<title><![CDATA[iProspect Opens Office in Spain]]></title>
		<link>http://scoop.isedb.com/story/73/</link>
		<comments>http://scoop.isedb.com/story/73/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/73/</guid>
		<description><![CDATA[SEM agency iProspect recently began accelerating its global expansion plans by moving founder and former CEO Fredrick Marckini over to parent Isobar to become its global search officer. His new job is to expand Isobar's existing search marketing practices and set up new ones, bringing to them the tools and best practices iProspect has built in the U.S.The first fruits of that strategy come in the form of a new iProspect office in Madrid, where the agency formerly known as NTB has rebranded as iProspect Spain. This is the third global agency, following iProspect Netherlands (2005) and iProspect Sweden (2006).The global offices serve both local clients in each country, as well as global clients looking to expand into those regions.Search engine marketing is now recognized as a global opportunity. Marketers around the globe want continuity of service with local expertise, and this expansion offers exactly that, Marckini said. iProspects worldwide expansion answers global marketers demand for the same excellence, technology and results that iProspect is known to deliver in the United States.  &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/111593599/070424-100842'>original news</a>]]></description>
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		<title><![CDATA[IAC Launches Its Own Incubator]]></title>
		<link>http://scoop.isedb.com/story/74/</link>
		<comments>http://scoop.isedb.com/story/74/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/74/</guid>
		<description><![CDATA[IAC/InterActiveCorp, parent to Ask.com and Citysearch, among others, has launched an internal incubator project to find and develop business opportunities for IAC. The as-yet-unnamed unit will be based in San Francisco, and led by Match.com CEO Jim Safka. IAC will replace Safka at Match.com with Thomas Enraght-Moony, who had been Match.com's COO.Yahoo recently took a similar tack when it launched &quot;Brickhouse&quot; late last year. That unit is led by Flickr founder Caterina Fake and serial entrepreneur Salim Ismail.  &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/111586102/070424-103539'>original news</a>]]></description>
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		<title><![CDATA[SEW Experts: On Paid Links and Keyword Management]]></title>
		<link>http://scoop.isedb.com/story/75/</link>
		<comments>http://scoop.isedb.com/story/75/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/75/</guid>
		<description><![CDATA[Today's Search Engine Watch Experts columns tackle the topics of paid links and keyword management.In his au Natural column, &quot;Should Paid Links Influence Organic Rankings&quot; Mark Jackson asks the question that's being debated around the industry.In his Big Biz column, &quot;Mission Possible: Managing Millions of Keywords,&quot; Aaron Shear offers advice on managing large PPC campaigns.  &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/111593598/070424-111512'>original news</a>]]></description>
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		<title><![CDATA[Ad Age Digital Fact Pack full of news nuggets]]></title>
		<link>http://scoop.isedb.com/story/76/</link>
		<comments>http://scoop.isedb.com/story/76/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/76/</guid>
		<description><![CDATA[Abbey Klaassen of Advertising Age reports that Ad Age's Digital Fact Pack is available to download for free.  Among the highlights in the second annual Digital Fact Pack are these gems: -- The top 10 online properties took in 99% of 2006 gross online ad revenue.  Or, as Klaassen puts it, &quot;the Long Tail of the web has a big, fat head.&quot;-- MySpace and Facebook continue to defy gravity, growing 72.5% and 59.2% (Feb. '07 vs. Feb. '06), respectively.-- The top US Search engines are Google (51.83%), Yahoo Search (15.94%), MSN Search (9.13%), Google Image Search (6.02%), and Ask.com (2.15%), according to Hitwise.  That's right, Google Image Search has a higher market share than Ask.com!  &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/111608499/070424-114243'>original news</a>]]></description>
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		<title><![CDATA[StumbleUpon Releases StumbleThru For Domains]]></title>
		<link>http://scoop.isedb.com/story/71/</link>
		<comments>http://scoop.isedb.com/story/71/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/71/</guid>
		<description><![CDATA[StumbleUpon, a search service that displays recommended sites for users based on interest profiles, has released StumbleThru, a service that searches for content from some of the most popular sites on the web, including Flickr, MySpace, Wikipedia, YouTube, BBC, CNN, and Physorg. This makes it easy to discover new content on these sites that has been given a thumbs-up ranking by other StumbleUpon users, theoretically making it easier to find the better quality content on these sites.StumbleThru is available on the web, or users of the StumbleUpon Toolbar, when on a StumbleThru domain, will see an icon that will focus stumbling on the selected site.The company says more domains will be added to StumbleThru in the near future.                  &nbsp;&#187;&nbsp;<a href='http://feeds.searchengineland.com/~r/searchengineland/~3/110510860/070420-000100.php'>original news</a>]]></description>
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		<title><![CDATA[Want Your Site Featured on Search Engine Watch]]></title>
		<link>http://scoop.isedb.com/story/77/</link>
		<comments>http://scoop.isedb.com/story/77/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/77/</guid>
		<description><![CDATA[I write a weekly column for Search Engine Watch known as &quot;By The Numbers&quot;, which is published every Wednesday (you can always see the latest article on the home page).And I need data.I want to publish a series of great case studies that demonstrate success stories in SEO, web marketing, social media, or analytics.  Good case studies would be something that includes this type of information:A before &quot;picture&quot;, detailing the state of a site before any changes were made to the site.A summary of what was done.An after &quot;picture&quot;, detailing the state of a site after the changes were made to the site.Hard core numbers that show how this grew traffic, indexed pages, revenue, margin, or whatever data seems most relevant.If you think you have a case study that qualifies, please use the following form to contact me.The site featured in the case study will receive a link in the process!  &nbsp;&#187;&nbsp;<a href='http://feeds.searchenginewatch.com/~r/sewblog/~3/111630165/070424-133044'>original news</a>]]></description>
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		<title><![CDATA[Map-making: So easy a caveman could do it]]></title>
		<link>http://scoop.isedb.com/story/78/</link>
		<comments>http://scoop.isedb.com/story/78/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/78/</guid>
		<description><![CDATA[Posted by Jess Lee, Product Manager, Google MapsHumans have been making maps since the Stone Age. In fact, map-making predates written language by several millenia. Nowadays, people make maps online using tools like the Google Maps API -- but using an API isn't as easy as scribbling on a cave wall.That's why we're announcing My Maps, a new feature that makes it quick and easy to create your own custom Google Maps just by pointing and clicking. You can add placemarks, draw lines and shapes, and embed text, photos and videos -- all using a simple drag and drop interface. Your map automatically gets a public URL that you can share with your friends and family, or you can also publish your map for inclusion in Google Maps search results. We'll continue to show organic local search results with red pushpins; user-generated results will have blue pushpins. The user-created results include KML as well as maps made through My Maps.To give you a better idea of what kind of maps you can make, here are some examples that Googlers created after we released the feature internally. (We ran a contest and gave a Nintendo Wii to the best map-maker.)America's Highway: Oral Histories of Route 66: A glimpse into life on the legendary (and now-decommissioned) highway, and what drivers will find there todayAround Japan in 28 Days: Catalogs a trip across Japan that can be done in 3 weeks2004 Presidential Election: Red states, blue states, and election stats for eachThe World of Hello World: A map of programming languages and rough locations in the world where they were createdOlympic Host Cities: Cities that have hosted the Olympic Games with links to related Wikipedia informationThe Googleplex: A photo essay on life at the Google headquarters in Mountain ViewMonster Sightings: Locations of monster sightings across the globe And the list goes on. We've seen maps for housewarming parties, marathons, band tour schedules, blogs, and even resumes. Since customizing maps has become this easy, we encourage you to create your own to share with friends and family. Have fun! &nbsp;&#187;&nbsp;<a href='http://googleblog.blogspot.com/2007/04/map-making-so-easy-caveman-could-do-it.html'>original news</a>]]></description>
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		<title><![CDATA[DoubleClick Purchase not an Anti-Trust Issue if Google's Market is all Advertising Everywhere]]></title>
		<link>http://scoop.isedb.com/story/83/</link>
		<comments>http://scoop.isedb.com/story/83/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/83/</guid>
		<description><![CDATA[Google CEO Eric Schmidt dismissed Microsoft's concerns that purchasing Doubleclick would stifle competition.&amp;quot;We&amp;rsquo;ve studied this closely, and their claims, as stated, are not true,&amp;quot; Schmidt told the New York Times.Not true How can that be After all, Google controls&amp;nbsp;more than&amp;nbsp;60 percent of the search market and as of last year was pocketing about 30 percent&amp;nbsp;of online advertising dollars. DoubleClick, meanwhile, is the biggest player in graphical ads, which accounts for 34 percent&amp;nbsp;of the online ad market (search accounts for 43 percent). Not to mention the global market for online ads rose 36 percent last year, according to Merrill Lynch &amp;amp; Co., and is worth somewhere upwards of $28 billion.Ah, but there's the rub. Google isn't just an online advertising company. These days, after their moves into print, radio and television ads, Google is just an advertising company. Period. The online advertising market is just one part of the global advertising market, which is worth almost $70 billion.&amp;nbsp;I wonder if that will be Google's argument during the regulatory process. Change the debate by changing the terms of the debate. &amp;quot;Look how far we have to go in offline advertising,&amp;quot; Google might say to anti-trust regulators. &amp;quot;The entire market is huge and growing and we only control, what, maybe $10 billion of $70 billion&amp;quot;I know what you're thinking: All of Google's revenues come from the online ad market. True. But buying DoubleClick will allow them to put those efforts on autopilot and concentrate on offline endeavors.&amp;nbsp;   &nbsp;&#187;&nbsp;<a href='http://feeds.ziffdavis.com/~r/ziffdavis/Google_Watch/~3/109490993/googledoubleclick_not_an_antitrust_issue_if_googles_market_is_all_advertising_everywhere.html'>original news</a>]]></description>
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		<title><![CDATA[How do you know you're getting the best care possible]]></title>
		<link>http://scoop.isedb.com/story/82/</link>
		<comments>http://scoop.isedb.com/story/82/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/82/</guid>
		<description><![CDATA[Posted by Adam Bosworth, Vice PresidentWhen I talk to people using Google to search for information about their health questions and how well search answers these questions, I hear several common concerns. I want to list them and discuss our thoughts about them.How do I know if the information is trustworthy and reliableThere is a lot of material out there about drugs, diseases, procedures and treatments. How do you know what is trustworthy and what isnt Search is great at finding us places with relevant information, but it is hard to know which links are reliable and which are less so.Honestly, this is a hard problem. At Google, we have tried, as I said in an earlier post, to enlist the help of the health community to help us know which links contain medically reliable information, sift these reliable links so that they tend to show up relatively earlier in the search results, and then let you decide which groups in the health community you trust. If you go to Google and type in [Lipitor], for example, and then you click on the For patients link and look carefully, youll see that the search results often include at the bottom the word Labeled By, followed by words like NLM and HON. NLM stands for the National Library of Medicine, the worlds largest medical library, and HON stands for Health on the Net Foundation, an organization which is in the business of certifying web sites with health content that is reliable. These are organizations that have marked the part of the web that this link in the search results points to as medically reliable. It seems that we at Google may not have done a great job of making this clear enough. Unfortunately, many of you either dont notice these words when youre searching about health questions at Google or have no idea what they mean. Clearly, we can do better at making this kind of labeling noticeable and your ideas on how we could make it clear to you that a site is medically reliable or trustworthy would be greatly appreciated as we think this through.Am I getting the best standard of careThere is, actually, a lot of information out there about generally accepted medical guidelines for care. For most diseases, the medical literature lists the medically agreed-upon standard of treatment, rules to follow, and guidelines for which tests to administer and the best course of treatment - although it is hard to pull together from the various medical organizations and texts as it is constantly evolving. Experts determine which drugs make sense based upon a patients condition, other conditions and drugs, age, gender, weight, and so on. There are of course always cases where doctors need to make exceptions to these rules about which drug to administer due to side effects and/or prescribe an alternative drug due to the patients specific medical history. The point is that there are guidelines to help doctors with these decisions. However, this information isnt really accessible to those of you who arent health professionals.Speaking, I think, both for those of us at Google and most of you, given our specific condition or conditions and medicines, just knowing what the guidelines and generally accepted standard of care is for us specifically would be hugely helpful in knowing what to discuss with our doctors and what to research further. Today, even if we can figure out which sites upon which to rely, it is hard to find this out. We dont know where to start. Our treatment scares us, or our drugs have worrying side effects, or were just frightened that were not getting the treatment we should be getting.Honestly, this information can even help our doctors sometimes. They are over-worked and often pressed for time and it cannot ever hurt to double check. Sometimes they didnt get accurate or complete information from us. While most drug-to-drug and drug-to-condition interactions are known to our doctors, they do change and the doctor might miss a new one or not know about all your drugs because we forgot to tell your doctor about one. The statistics show that mistakes happen. In fact at some point in a patients life, the odds of them being treated in a way which doesnt follow the guidelines and rules is about 45%. There are estimates that somewhere between 44,000 and 98,000 Americans die every year from a preventable medical error at a hospital  or about 150 to 300 preventable inpatient death a day. And approximately 770,000 people are injured or die each year in hospitals from an adverse drug event. There are roughly 5,000 preventable medical errors a day taking place at doctors offices.So it seems that it would really help to let people know. It is tricky, however. Everybodys condition is unique. It isnt possible to just play doctor and tell you exactly what your treatment should be and why. Even doctors have a hard time with this because of the incredible and ever changing complexity of modern medicine. What is the best way to help people searching for answers to their health questions to know the right standard of care they should be receiving, what treatments or classes of medicines they should be researching, and what procedures might be indicatedWho is the best doctor or institution for youIsnt it strange that you can find out a lot about a restaurant on the web or about a movie, but not about a doctor In fact you usually dont even know who to go to and just accept whoever your general practitioner recommends You clearly dont just eat at restaurants other restaurants recommend, even though you might take it into account. Now admittedly there is a difference here. When it comes to food, you know what you like and the worst that can happen is you dont like it. But when it comes to your health you may not know what is best, and you cant necessarily tell if were getting the best possible care. Still, here is a common situation: Youve been diagnosed. Your primary care physician and you have discussed it and it is clear that you need a specialist and your doctor has referred you to one, but youre wondering how you know who is the best out there for you. How do you know whether they cover your insurance How do you find them Today, often you just take your doctors referral.Normally there are lots of doctors who could treat or diagnose you. And in point of fact there is a lot of information about doctors floating around in the ether. Where they went to school is known. Whether they are board certified is known. What is their specialty is known. CMS (Medicare) and insurance companies actually know how many procedures of various types most doctors regularly perform. And this turns out to matter. There is an excellent book out called Complications by Atul Gawande discussing a lot of these matters, but in particular the book notes that practice really does make perfect.But how do you know who is well seasoned Do you always judge who to take care of you by how long theyve been in practice What does best really mean This is a hard question. Mortality rates, for example, may not be a good indicator. Some specialists only treat the patients that others cant handle, and so, naturally, even though they are the best in the world, their rates might not be the best. Sometimes your choice may be dictated by other considerations. If there are two possible specialists, one is a man and the other is a woman, then sometimes people care about that.It isnt clear how we can best help. We dont want to inadvertently steer you away from a brilliant doctor just because his or her mortality rate appears too high. What do you think, and what would you like to see made available on the web when you are searching for doctorsSummaryAt the end of the day, all these questions are about how you find the information you need. They are deceptively simple. If they were about restaurants, they would be trivial. But they are actually matters of life and death in the extreme and quality of life in the common case. In short, they matter profoundly.Id like to say that we have all the answers. But we dont. Mostly, at the moment, what we have is questions and wed love to hear from you (health@google.com). &nbsp;&#187;&nbsp;<a href='http://googleblog.blogspot.com/2007/03/how-do-you-know-youre-getting-best-care.html'>original news</a>]]></description>
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		<title><![CDATA[Homes, not just homepages]]></title>
		<link>http://scoop.isedb.com/story/81/</link>
		<comments>http://scoop.isedb.com/story/81/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/81/</guid>
		<description><![CDATA[Posted by Ethan Russell, Product ManagerMore than ever, home buyers are starting their search online, and we want to make it easier for every one of you to find the home of your dreams. Searching on Google for Seattle real estate or homes for sale in San Diego prompts you to enter a location and choose whether you want to buy or rent.* After clicking &quot;Go,&quot; you can see the individual homes that Google has indexed, provided by our partners and culled from the web. When you want more information on a particular home, you can click straight through to the source of the listingno detail pages or sign-up forms get in the way. And when Google gets the same listing from multiple sources, we show links to all the data providers and websites, ranked according to many factors including, but not limited to, the quality and comprehensiveness of the data.If you're a real estate professional, making your listings searchable on Google is simple and completely free. We don't charge for photos or offer &quot;featured listings.&quot; We believe that buyers just want to see the home that fits them best and that providers shouldn't have to pay to show it to them. We don't sell houses, deal with agents' compensation, or charge for leads. Our business is helping people find the information they're looking forwhen you have it, we send them directly to you.  We have a bunch of different upload options tailored to how technical your organization wants to be. These options and our listing removal tools are designed to ensure that content providers maintain control over their data. If you have ideas or feedback for us, please contribute via our Google Group.Update: *Currently, there is a country restriction on these searches. For example, Seattle searches will only return results for users in the U.S. We're exploring ways to expand this. &nbsp;&#187;&nbsp;<a href='http://googleblog.blogspot.com/2007/04/homes-not-just-homepages.html'>original news</a>]]></description>
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		<title><![CDATA[New team members for Google.org]]></title>
		<link>http://scoop.isedb.com/story/80/</link>
		<comments>http://scoop.isedb.com/story/80/</comments>
		<pubDate>Wed, 25 Apr 2007 13:45:30 -0400</pubDate>
		<dc:creator>admin</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/80/</guid>
		<description><![CDATA[Posted by Larry  Brilliant, Executive Director,Google.orgIt has been almost exactly one year since I began my work at Google.org.  We've been in a bit of a quiet period  during that time, meeting with foundation leaders, activists, NGOs, and scientists -- and Googlers -- from all over the world. My major task has been to build a world-class team, comprised of experienced Google managers paired with content experts from the fields of climate change, global public health and economic development to spearhead strategic initiatives for our philanthropic efforts.There were four of us one year ago; today we are 25 people, and it gives me great pleasure to introduce a few of the newer members of our team. Dan Reicher, former Assistant Secretary of  Energy for Energy Efficiency and Renewable Energy, joins Aimee Christensen, Kirsten Olsen and Googler Ki Mun to work on our  clean energy and climate change initiatives, policy and advocacy.Mark Smolinski and Corrie Conrad join Googlers Katie Wurtz, Matt Waddell and Emily Delmont on our global public health  team. Mark is an MD MPH and CDC-trained epidemiologist who worked at the Institute of Medicine and was formerly a Vice  President at the Nuclear Threat Initiative, where he worked on a regional disease surveillance system. Corrie joins as a researcher focusing on preventable diseases afflicting the poor, coming from the Clinton Foundation, where she was working on its HIV/AIDS program in Rwanda.Blaise Judja-Sato, Sonal Shah and Juliette Gimon join Googlers Rachel Payne, Meryl Stone, and Kim Thompson to guide our global economic development efforts. Born in Cameroon, Blaise was most recently President of the Nelson Mandela Foundation USA and the founder of VillageReach, a nonprofit that brings sustainable health care and essential services to more than 3.5 million people in Mozambique. Sonal is the co-founder of Indicorps, a non-profit offering one-year fellowships for people of Indian origin to work on development projects in India, and was previously a Vice President at Goldman, Sachs &amp; Co. developing the firm's corporate citizenship and  environmental strategies. Juliette is the chair of the Global Fund for Children and a trustee of the William and Flora Hewlett Foundation. She also serves on the board of the Synergos Institute and the advisory committees of Youth Philanthropy Worldwide and the Global Philanthropy Forum. And I'm particularly pleased that Sheryl Sandberg, VP of Online Sales and Operations and Google.org board member, has agreed to spend a significant amount of her time leading this effort.Working across our content domains are Linda Segre, Gregory Miller, Jacquelline Fuller, Gillian Peoples, and Chris  Busselle along with Googlers Brad Presner, Alan Louie and Tara Canobbio. Linda has responsibility for managing Google.org's project initiatives and operations within Google and is the person to talk to for any operational question about what we call &quot;dotorg&quot;. Greg has  responsibility for Google.org's investing and grant practices, legal  affairs and strategic partnerships as well as the affairs of the Google Foundation. Before moving to California,  Jacquelline served as Deputy Director of the Global Health program at the Bill &amp;amp; Melinda Gates Foundation, where she managed Public Affairs and served as speechwriter for U.S. Secretary of Health and Human Services Dr. Louis Sullivan. Jacquelline, who also reports to Elliot Schrage, our VP of Global Communications and Public Affairs, in order to keep our PR efforts coordinated, will lead Google.org's advocacy and communications agenda, including efforts to influence public policy and media.Also with us on sabbatical is Dr. Larry Simon. He comes to us on leave from Brandeis University's Heller School, where he is Professor and Director of the Sustainable International Development Graduate Programs and Associate Dean for Academic Programs. A specialist on poverty and vulnerability, Larry led Oxfam America's  work in Central America and the  Caribbean.We are still looking for a few &quot;good people,&quot; and welcome you to visit our updated list of open positions.So where are we going now Google.org is looking to better understand the  inextricable linkages among climate change, global public health and economic  development, and the impact of global warming on the poor. We want to fund projects  that are making a difference and that are effective on a large scale.We live in very complicated times. Global health, poverty, and climate are inextricably interrelated, and it is the poor of the world who bear the heaviest burden. Google.org is focused on learning initiatives that simultaneously fund good  organizations working in these areas and provide insights into &quot;big ideas&quot; that  could be scalable from these pilot projects.During this year we anticipate making more significant grants and investments in support of our major initiatives. We hope to innovate both in what we do, and how we do  it. We will report back to you via our site and on this blog regarding on these grants, investments and initiatives. Please look for additional updates as our work progresses.Update: Awaiting approval from one of our consultants on his participation. &nbsp;&#187;&nbsp;<a href='http://googleblog.blogspot.com/2007/04/new-team-members-for-googleorg.html'>original news</a>]]></description>
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