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	<title>ISEdb.COM SCOOP / geekloki - published</title>
	<link>http://scoop.isedb.com</link>
	<description>ISEdb.COM SCOOP - Search Engine industry news</description>
	<pubDate>Wed, 03 Oct 2007 10:04:23 -0400</pubDate>
	<language>en</language>
	<item>
		<title><![CDATA[Is Yahoo! poised to make a social killing]]></title>
		<link>http://scoop.isedb.com/story/983/</link>
		<comments>http://scoop.isedb.com/story/983/</comments>
		<pubDate>Wed, 03 Oct 2007 10:04:23 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/983/</guid>
		<description><![CDATA[Does Yahoo!'s new social network smack of desperation, or is it the stuff of inspiration Get a sneak peek at Mash, Yahoo's answer to MySpace and Facebook. &nbsp;&#187;&nbsp;<a href='http://www.imediaconnection.com/content/16824.asp'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[VanessaFoxNude on The 301 Sword For Link Power]]></title>
		<link>http://scoop.isedb.com/story/963/</link>
		<comments>http://scoop.isedb.com/story/963/</comments>
		<pubDate>Fri, 28 Sep 2007 18:33:08 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/963/</guid>
		<description><![CDATA[Ex Googler Vanessa details her advice to a web site owner on the benefits of properly redirecting old pages to new as well as a few search engine optimization recommendations. &nbsp;&#187;&nbsp;<a href='http://www.vanessafoxnude.com/2007/09/22/the-301-sword-for-link-power-aka-scotts-wholesale-t-shirts/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Ten Tips for Lead Generation Landing Pages]]></title>
		<link>http://scoop.isedb.com/story/960/</link>
		<comments>http://scoop.isedb.com/story/960/</comments>
		<pubDate>Fri, 28 Sep 2007 13:17:30 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/960/</guid>
		<description><![CDATA[Optimized landing pages have increased conversions for B2B pay per click campaigns by over 200%. This article from Jon Miller of Marketo gives 10 tips on improving landing page performance. &nbsp;&#187;&nbsp;<a href='http://www.toprankblog.com/2007/09/ten-tips-for-lead-generation-landing-pages/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[SEO & Search Engine Marketing Mindmap]]></title>
		<link>http://scoop.isedb.com/story/962/</link>
		<comments>http://scoop.isedb.com/story/962/</comments>
		<pubDate>Fri, 28 Sep 2007 13:17:24 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/962/</guid>
		<description><![CDATA[Aaron Wall of SEOBook.com shares a mind map of all he knows about search engine optimization and marketing online. &nbsp;&#187;&nbsp;<a href='http://tools.seobook.com/imme/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Yahoo! signs Bebo ad deal]]></title>
		<link>http://scoop.isedb.com/story/827/</link>
		<comments>http://scoop.isedb.com/story/827/</comments>
		<pubDate>Tue, 18 Sep 2007 14:42:48 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/827/</guid>
		<description><![CDATA[Bebo to sell Yahoo ads and offer both social search and Yahoo Answers in the UK and Ireland. &nbsp;&#187;&nbsp;<a href='http://media.guardian.co.uk/newmedia/story/0,,2167578,00.html?gusrc=rss&amp;feed=4'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Link Building is Not Enough]]></title>
		<link>http://scoop.isedb.com/story/830/</link>
		<comments>http://scoop.isedb.com/story/830/</comments>
		<pubDate>Tue, 18 Sep 2007 14:42:43 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/830/</guid>
		<description><![CDATA[The online marketing landscape has many promotion opportunities and SEOs that promise results from link building alone are at a gross disadvantage over internet marketing agencies that can offer multi media and multi channel online marketing services. Here are tips for company marketers on how to make sense out of link building. &nbsp;&#187;&nbsp;<a href='http://www.toprankblog.com/2007/09/linking-site-promotion/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Eleven Tips For Optimizing PDFs For Search Engines]]></title>
		<link>http://scoop.isedb.com/story/826/</link>
		<comments>http://scoop.isedb.com/story/826/</comments>
		<pubDate>Wed, 12 Sep 2007 16:59:07 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/826/</guid>
		<description><![CDATA[There are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it. &nbsp;&#187;&nbsp;<a href='http://searchengineland.com/070912-095906.php'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Interview With Aaron Wall Of SEOBook.com]]></title>
		<link>http://scoop.isedb.com/story/769/</link>
		<comments>http://scoop.isedb.com/story/769/</comments>
		<pubDate>Thu, 06 Sep 2007 16:59:50 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/769/</guid>
		<description><![CDATA[Aaron Wall gives up the goods on paid links and free links in this interview about advanced link building on the LinkJuicy blog. &nbsp;&#187;&nbsp;<a href='http://www.linkjuicy.com/blog/advanced-linking-interview-with-aaron-wall-of-seobookcom/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[No, Junior, You Can't Be Our SEO Team Leader (Yet)]]></title>
		<link>http://scoop.isedb.com/story/768/</link>
		<comments>http://scoop.isedb.com/story/768/</comments>
		<pubDate>Wed, 05 Sep 2007 20:50:52 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/768/</guid>
		<description><![CDATA[Jessica Bowman from Business.com writes an excellent article over at Search Engine Land about the skills needed to properly manage an in-house SEO program. It's not just about the SEO skills, there's politics and persuasion involved too. If you can't successfully sell SEO to all stakeholders, it simply won't get implemented. &nbsp;&#187;&nbsp;<a href='http://searchengineland.com/070905-082501.php'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Local Search Engine Optimization Tips]]></title>
		<link>http://scoop.isedb.com/story/770/</link>
		<comments>http://scoop.isedb.com/story/770/</comments>
		<pubDate>Wed, 05 Sep 2007 20:50:34 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/770/</guid>
		<description><![CDATA[Paul O'Brien of Zvents explains how optimizing for local search engines is about more than directory listings and geographic modifiers. Event based local search marketing provides an additional boost in reaching target audiences. &nbsp;&#187;&nbsp;<a href='http://www.toprankblog.com/2007/09/local-seo/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[A Quiz for Potential SEO Clients]]></title>
		<link>http://scoop.isedb.com/story/758/</link>
		<comments>http://scoop.isedb.com/story/758/</comments>
		<pubDate>Wed, 05 Sep 2007 11:55:58 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/758/</guid>
		<description><![CDATA[Typically, prospective clients send SEO vendors a RFP with questions about staff, expertise and process to make sure the SEO firm is qualified. But what about qualifying the SEO client The most successful search engine optimization engagements are those where both the SEO agency and the SEO client possess a proper understanding of strategy, process and outcomes. &nbsp;&#187;&nbsp;<a href='http://www.toprankblog.com/2007/09/sem-readiness/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Social search: Capitalize on brand buzz]]></title>
		<link>http://scoop.isedb.com/story/607/</link>
		<comments>http://scoop.isedb.com/story/607/</comments>
		<pubDate>Wed, 15 Aug 2007 18:43:29 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/607/</guid>
		<description><![CDATA[Just when you've mastered paid and organic search, along comes a third alternative. Yahoo's VP of agency development tells you how to start a social search strategy. &nbsp;&#187;&nbsp;<a href='http://www.imediaconnection.com/content/16172.asp'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Women's Luncheon at SES San Jose]]></title>
		<link>http://scoop.isedb.com/story/609/</link>
		<comments>http://scoop.isedb.com/story/609/</comments>
		<pubDate>Wed, 15 Aug 2007 18:43:27 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Conferences</category>
		<guid>http://scoop.isedb.com/story/609/</guid>
		<description><![CDATA[One of the best parts of attending conferences like Search Engine Strategies in San Jose is the networking. That includes a special women's luncheon with a mix of SEM pioneers as well as new kids on the block. &nbsp;&#187;&nbsp;<a href='http://www.searchmarketinggurus.com/search_marketing_gurus/2007/08/womens-luncheon.html'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Interview with Mike Grehan]]></title>
		<link>http://scoop.isedb.com/story/608/</link>
		<comments>http://scoop.isedb.com/story/608/</comments>
		<pubDate>Wed, 15 Aug 2007 16:05:50 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/608/</guid>
		<description><![CDATA[Interview with Mike Grehan of Bruce Clay where he talks about his ability to create a bit of controversy by voicing his mind, suggestions for webmaster/search engine communications, the SEO public image problem, why he joined Bruce Clay, the need for &quot;new wisdom&quot; in the SEO industry, his thoughts on the likes of Facebook (ouch!) and world travels. &nbsp;&#187;&nbsp;<a href='http://www.toprankblog.com/2007/08/interview-mike-grehan-world-traveler-global-seo/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[SEO Consultants vs Agencies]]></title>
		<link>http://scoop.isedb.com/story/438/</link>
		<comments>http://scoop.isedb.com/story/438/</comments>
		<pubDate>Mon, 23 Jul 2007 16:57:14 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/438/</guid>
		<description><![CDATA[Arguments for and against agencies vs consultants in the search marketing business have been popping up again, adding to the confusion of how to find the right vendor. This post lists 5 pros and 5 cons for hiring both search marketing agencies and independent consultants. &nbsp;&#187;&nbsp;<a href='http://www.toprankblog.com/2007/07/5-pros-and-cons-of-seo-consultant-vs-agency/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Social Media Index]]></title>
		<link>http://scoop.isedb.com/story/439/</link>
		<comments>http://scoop.isedb.com/story/439/</comments>
		<pubDate>Fri, 20 Jul 2007 16:00:38 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Social Media</category>
		<guid>http://scoop.isedb.com/story/439/</guid>
		<description><![CDATA[The CEO of Edelman Europe has posted their analysis of the top 30 influential social media oriented blogs. In the final analysis three of the 30 blogs were search marketing oriented:  Marketing Pilgrim, Online Marketing Blog and John Battelle's SearchBlog. &nbsp;&#187;&nbsp;<a href='http://www.sixtysecondview.com/?p=325'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Optimizing for iPhone Mobile Search]]></title>
		<link>http://scoop.isedb.com/story/426/</link>
		<comments>http://scoop.isedb.com/story/426/</comments>
		<pubDate>Tue, 17 Jul 2007 14:26:54 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Mobile News</category>
		<guid>http://scoop.isedb.com/story/426/</guid>
		<description><![CDATA[Smart phones like the iPhone are hot and cell phone web surfing is even hotter. This article provides basic tips you can implement now to start optimizing web sites for mobile search. &nbsp;&#187;&nbsp;<a href='http://www.toprankblog.com/the-mobile-web-optimizing-and-being-found/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Winner Best Keyword Research Tools]]></title>
		<link>http://scoop.isedb.com/story/341/</link>
		<comments>http://scoop.isedb.com/story/341/</comments>
		<pubDate>Wed, 27 Jun 2007 09:51:39 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/341/</guid>
		<description><![CDATA[What is the best tool for keyword research 150+ search marketers voted on the top 15 tools. &nbsp;&#187;&nbsp;<a href='http://www.toprankblog.com/2007/06/winner-best-keyword-research-tool/'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Ask.com to Spend $100m to Buy Market Share]]></title>
		<link>http://scoop.isedb.com/story/151/</link>
		<comments>http://scoop.isedb.com/story/151/</comments>
		<pubDate>Wed, 16 May 2007 08:39:46 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/151/</guid>
		<description><![CDATA[Marketing Pilgrim reports that Ask.com is planning on spending $100 million on a advertising blitz this summer to gain more search engine market share. This is a different tune than what Barry Diller was singing at the SES conference hi spoke at where the tone was more &quot;wait and see&quot;. &nbsp;&#187;&nbsp;<a href='http://www.marketingpilgrim.com/2007/05/askcom-to-spend-100m-to-buy-market-share.html'>original news</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Video chief signs out]]></title>
		<link>http://scoop.isedb.com/story/150/</link>
		<comments>http://scoop.isedb.com/story/150/</comments>
		<pubDate>Wed, 16 May 2007 08:39:13 -0400</pubDate>
		<dc:creator>geekloki</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/150/</guid>
		<description><![CDATA[A latent casualty of Google's YouTube acquisition is Google Video's chief Jennifer Feikin who is leaving the company. With Google's launch early and launch often strategy, it's no wonder some products just don't make it.  Feikin's shares in Google are vested so she won't be leaving empty handed.  More details in this story from Forbes. &nbsp;&#187;&nbsp;<a href='http://gowest.blogs.fortune.com/2007/05/15/google-video-chief-signs-out/'>original news</a>]]></description>
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