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	<title>ISEdb.COM SCOOP / namanjain - queued</title>
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	<description>ISEdb.COM SCOOP - Search Engine industry news</description>
	<pubDate>Tue, 08 Apr 2008 02:29:08 -0400</pubDate>
	<language>en</language>
	<item>
		<title><![CDATA[How Newsletters can be a beneficial Email marketing Option]]></title>
		<link>http://scoop.isedb.com/story/2889/</link>
		<comments>http://scoop.isedb.com/story/2889/</comments>
		<pubDate>Tue, 08 Apr 2008 02:29:08 -0400</pubDate>
		<dc:creator>namanjain</dc:creator>
		<category>Search Engine Marketing</category>
		<guid>http://scoop.isedb.com/story/2889/</guid>
		<description><![CDATA[In the fast growing internet generation, email marketing is one of the oldest promotional tool, where advertisers sent mails to their clients in order to promote their goods to them. But with the saturation of emails in our inboxes these days, the subscribers might soon get bored of your promotional mails and will avoid reading them. In such a situation it is important to give your emails a fresh look so that they are able to attract readers. Newsletters are now becoming a fast growing email marketing option. Several formats of newsletters have been drawn now, which can be modified and circulated from time to time. An up to date newsletter must be able to strike a balance between user information and user interaction. A too informative newsletter is a bad example of email marketing as it does excite the user to move into your website. Similarly if a newsletter is only guiding the user into a link without informing much about the webpage to it will leave the user in doubt and he shall not be interested in visiting your webpage. Hence, it is essential to strike the right balance between interactive plus entertainment value and information generation. It is important to make your email marketing interesting and entertaining. Give your newsletter an identity, add character to it. Make it talk to the end receiver so that they build an inter-personal relation with it. The newsletters should be such that they are able to touch the heart of the end users. An emotional touch always helps in emails. Get close to your readers through your newsletter subject lines. Email marketing should not be necessarily restricted to content. You can also link your website to your newsletters and reach out to them. Add links of pages or interesting videos that you might have in your website to the newsletters. This will not only increase the importance of the websites but will also make them more interactive and interesting. Always remember, the success of email marketing can only be identified by the number of readabilities it collects. If your email has not been read by the viewers then there is something drastically wrong in your campaign. Do a recheck of your marketing campaign and find out the loose end. About the Author- Naman Jain is an expert in Internet marketing, presently working with Rupiz Media,  one of the leading internet marketing company, offering online marketing services, SEO services and search engine marketing over the globe. &nbsp;&#187;&nbsp;<a href='1'>original news</a>]]></description>
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		<title><![CDATA[Is Your Website Design Annoying]]></title>
		<link>http://scoop.isedb.com/story/2888/</link>
		<comments>http://scoop.isedb.com/story/2888/</comments>
		<pubDate>Tue, 08 Apr 2008 02:25:39 -0400</pubDate>
		<dc:creator>namanjain</dc:creator>
		<category>Search Engine Optimization</category>
		<guid>http://scoop.isedb.com/story/2888/</guid>
		<description><![CDATA[A website is the most essential platform for an online business. It is the first point of communication between you and your clients. Even a single wrong move can annoy your users and they might move out of your website. Website designing therefore, becomes the most essential factor of any web development program. Immense care should be taken so that your website does not become annoying to your visitors. As a matter of fact there are several websites today that are annoying to the visitors. The simple reason behind this is that no two visitors have the same choices. If one thing is appealing and convenient to a user, it might be the most annoying feature to another. BBut there are few things that are under the control of the webmaster and can be checked before they become annoying to the visitors. One such feature is background music. Some visitors love the soothing music you add to your website, but there are still other who feel it is annoying and get disturbed or lose concentration while you play the music. In such a situation it is under your discretion to add a stop button through website designing so that the user can stop or play the music at his/her convenience. Font size or style is another feature which is generally capable of annoying the users. Many website designs use large font size and style in order to fill the page or to highlight a point. If this is done in sites that are for disabled then it is accepted, but otherwise the visitors view it as self boasting and can easily get annoyed by it. Similarly, too small size of the font too is difficult to read and might be a reason why visitors don't stick to your website. Similarly, pop up windows and pop under windows are annoying to the visitors and they easily move out of the website in order to avoid facing them. Hence, the less you use such windows the better it is for your website. The colours and combinations that are used in website designingtoo need to be selected carefully so that they do not annoy the users. The points that are discussed here are just a few of the points that might be the reason for the failure of your website designing. Try making a few amendments to your website design and you might see a change in the user behavior of your website too. About the Author- Naman Jain is an expert in Internet marketing, presently working with Rupiz Media,  one of the leading internet marketing company, offering online marketing services, SEO services and search engine marketing over the globe. For more information visit: http://www.rupizmedia.com/ &nbsp;&#187;&nbsp;<a href='1'>original news</a>]]></description>
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