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	<title>ISEdb.COM SCOOP / watkin29 - published</title>
	<link>http://scoop.isedb.com</link>
	<description>ISEdb.COM SCOOP - Search Engine industry news</description>
	<pubDate>Wed, 12 Mar 2008 19:44:12 -0400</pubDate>
	<language>en</language>
	<item>
		<title><![CDATA[WHY PPC IS THE AMERICAN IDOL OF SEARCH]]></title>
		<link>http://scoop.isedb.com/story/2546/</link>
		<comments>http://scoop.isedb.com/story/2546/</comments>
		<pubDate>Wed, 12 Mar 2008 19:44:12 -0400</pubDate>
		<dc:creator>watkin29</dc:creator>
		<category>Search Engine News</category>
		<guid>http://scoop.isedb.com/story/2546/</guid>
		<description><![CDATA[Why PPC is as popular as American Idol right now. &nbsp;&#187;&nbsp;<a href='http://www.utahwebservices.com/utahseoblog/ppc-american-idol-of-search/'>original news</a>]]></description>
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