Jerry Yang, Yahoo co-founder and Chief Executive, said the company was looking to make its big properties into "starting points" that consumers return to again and again each day, rather than trying to keep them on Yahoo, as it long has done.
"Openness is upon us," Yang said in his first public speaking appearance since taking over as CEO four months ago. "There is an opportunity for Yahoo as a huge publisher to play the open game and do that as a strategy."
He has also admitted that Yahoo failed to respond quickly to rapid changes in the market for display ads, the online banners and other ads wanted by corporate brand marketers.
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