Microsoft has clearly stumbled in implementing its search and online advertising strategies. They were late to the search game, depending on Overture and Inktomi for too long. They seem to have underestimated Google, and have been playing catch-up for the past couple of years. But should we count them out just yet?
I'll admit, even when they made a move, with the Live Search and Windows Live products, they made missteps. There's still massive confusion about how the MSN and Windows Live brands fit together. This month, they saw the departure of Live Search VP Christopher Payne, who was replaced by Satya Nadella who's currently heading the Microsoft Dynamics team in the Microsoft Business Division, marking another setback.
That's all recounted in an early obituary of Microsoft from BusinessWeek, "Where Is Microsoft Search?."
But it's still too early to count Microsoft out, even with a 10-percent share of searches lagging Google's 50-percent-plus share.
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