As I was putting together the latest Search Engine Forums Spotlight, I came across some threads on various search marketing forums discussing Google's new pay-per-action ads. Along with the expected discussions (like one at Webmaster World) of whether it would be good or bad for advertisers and publishers, I also found some people continued to worry that a new ad format included in the program had crossed a line.
I thought Barry Schwartz did a good job of putting the argument to bed in a post at Search Engine Roundtable earlier this week, but it seems that lots of people are up in arms about this new format.
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