Carl Eibl, a managing director at Enterprise Partners Venture Capital, a San Diego firm, said there was a sense of urgency among entrepreneurs and investors to start companies based on Internet advertising and marketing and to develop them quickly. “There’s a race to critical mass and a race to position,” he said.
To understand how hot the market for online advertising technology has become, consider aQuantive’s stock price, which opened the year at about $25 a share. The company’s shares jumped when Google said it would buy DoubleClick for what many analysts thought was a steep price. Microsoft ultimately offered $66.50 a share in cash for aQuantive,Shares of aQuantive soared 78 percent yesterday, to $63.79.
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