Last week, Microsoft was the rumored acquirer of DoubleClick's remaining businesses, which include the DART ad serving system and Performics search and affiliate marketing platform. This week, The Wall Street Journal (subscriber link) is pointing toward Google as the likely acquirer, citing "people familiar with the situation."
The unnamed source(s) tell WSJ that Microsoft has appeared less likely to win the bidding as the potential price for the company surpassed $2 billion, though Microsoft may still counter Google's offer. Yahoo and AOL are also named as suitors, according to the source.
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