The major pay per click engines, such as Google and Yahoo, include two different types of distribution: On their own search engine result pages, and on content pages elsewhere on the web. These two types of advertising, while often lumped together under the pay-per-click (PPC) label, are very different. Advertiser's ability to control these networks and consumer's interaction with these networks are completely different. Hence, they should be treated as completely separate types of distribution.
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