» SearchCap: The Day In Search, July 6, 2007
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:




Search in Pictures: Google Bathroom, Yahoo Art, Sulu @ Google Parade In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more....


'Hyper-Local' Site Backfence Shutting DownBackfence emerged about the same time, a couple of years ago, as InsiderPages, Judy's Book and Yelp. Now it appears to be closing its doors. The seemingly imminent closure of Backfence raises questions about the economics and viability of so-called "hyper-local" sites. InsiderPages, for its part, was recently sold to...


Official: Google AdWords Adds Impression Share MetricThe Inside AdWords blog announced the official release of a new metric you can find in your AdWords reports. The new metric is impression share, which we actually reported back in April. The new metrics include: Impression Share (IS): The percentage of times your ads were shown out of the...


Map Of Google's ProductsEver want to see all of Google's products and services mapped out in icon view on one single page? Zorgloob has created a map of Google products, which is just enormous. If you click on a product image within the map, you are taking to a page that describes the...


Did Wojcicki Create AdSense?Yesterday we wrote Profile Of Susan Wojcicki: Mother Of AdSense. covering a USA Today article article describing Susan Wojcicki as being responsible for creating Google AdSense. Valleywag soon came out with a bold blog post countering USA Today's article, calling Wojcicki a liar: AdSense was not a prototype that Wojcicki...


Want Competitive Keyword Information? Just Subpoena Google!Eric Goldman reports that Google has received a subpoena to turn over AdWords keyword purchase data that a company hopes will help it in a trademark case. Google plans to comply unless companies that bought the words "sports court" among others object to it formally....


Making Google Universal Search (Sort Of) Work Like Ask3DGoogle Universal Search and Ask3D are two different approaches to the same thing: how to blend results from various search databases into a single page. Ask has received praise for being more elegant in its presentation. What if you could make Google act like Ask? You can, with a new...



Applications & Portal Features





A Word of Caution About Google Calendar, Washington Post


Go2.com
Adds Two More Mobile "Verticals": Pet Info & Golf Info,
ResourceShelf



Topix
Now Powering Local News on CNN.com, Search Engine Journal


Yahoo
sites on the fritz this morning?, News.com




Business Issues




Google Hits All-Time Closing High, Seeking Alpha



Google's
Bid for DoubleClick to Be Reviewed by European Union, Bloomberg.com




Conferences





Kevin Ryan Talks About the Future of Search Engine Strategies, Search
Engine Roundtable



Link Building




Link
Building & Determining Link Quality, Search Engine Journal





Local, Maps & Mobile





Real time traffic, now on your iGoogle page, Google Lat/Long Blog




Paid Search & Contextual






The Folly of PPC Independence, ClickZ


5 PPC
Questions Answered by Evan Roberts, PPCLab.com



Oh,
What a Tangled Web?, Yahoo Publisher Network


A Look at How
Google's MFA Shutdown Impact AdSense Publishers, Search Engine
Roundtable


AdSenseAdvisor
Offers Tips on Keeping Google AdSense Accounts in Good Standing,
Search Engine Roundtable



Selamat
datang!, Inside AdSense Blog


Diversify
Your Search Marketing Campaign : 11 Alternatives to Google AdWords,
Search Engine Journal


Patent Applications on
Estimating, Rating, and Using Quality Scores for Google Ads, SEO By
The Sea





Searching






Google: Our data retention is not data protection watchdogs' business,
Out-Law


Web
search groups to yield on privacy, Financial Times




Threadwatch More Popular Than Mahalo, V7N




SEM Industry





Enterprise SEO Project Pricing: One Size Does Not Fit All, Search
Engine Watch


Basic
Website Savviness, Brian White




SEO & SEM




Google?s Supplemental Results Query: Broken?, Small Business SEM



Google - Please Bring Back the Supplemental Results Query; It's Incredibly
Valuable, SEOmoz




Best uses of Flash, Google Webmaster Central


Optimizing
Beyond Branded Keywords, Bruceclay.com



Google Removes
Old Remove URL Tool, Search Engine Roundtable


Finding
Your SEO Mate, Entrepreneur


Sneaky
SEO tactics: Bait and Cloak, Blogstorm



Social Media




xtimeline is Wikipedia
for History Buffs, Mashable


Why
Social Media Belongs In Your Internet Marketing Campaign,
Bruceclay.com



Other Items





Live Earth concerts this weekend, LiveSide


EBay's
Whitman Spurs Growth With PayPal, Beating Google Service,
Bloomberg.com



Visual
Overview of a Wikipedia Article, Google Blogoscoped


News
is forever global, Google News Blog


Doodle:
Russia Winter Olympic 2014, Googlified



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