If you are in the business of optimizing web pages and promoting web sites in search engines, in all likelihood, you’ve never personally experienced the product or service you’re paid to market.
And yet, your client expects you to make them rich. At the very least, they want their company to rank well in search engine results. They expect you to find the exact keywords their customers are using to find their product or service, but you don’t have access to those customers, do you? You rely on tools and server logs to do your job.
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