For the first time Yahoo captures the top spot in the University of Michigan's American Customer Satisfaction Index report on electronic-business Web sites.
Yahoo's customer satisfaction score of 79 on the ACSI's 100-point scale rose almost 4% this year, while Google slipped 3.7% to 78, its second yearly decline in a row.
"Even more important than Yahoo's first lead over Google is the trend of their scores moving in opposite directions," said Larry Freed, president and chief executive of ForeSee Results, which sponsors the ACSI e-business report. "Since the ACSI is a leading indicator of financial performance on the macro scale and at the company level, we may see a real turnaround for Yahoo in the next year."
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