With industry rumors rife with talk of paid submissions being devalued, it now important more than ever to have a sound SEO policy. This can be done by having; Good description tags on individual pages, good use of anchor text, adding unique content regularly, having links from on theme sites, up to date on page and google site-maps and good use of keywords throughout the site. By incorporating these aspects your site will still be in a good position even if Google devalue all paid links.
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