Google has expanded its pay-per-action advertising beta for AdWords. Advertisers can choose how much they want to pay for a user to complete a pre-defined action like a purchase, newsletter sign-up, or other conversion. Publishers must agree to that
In The May 2007 issue of Glamour Magazine, 38% of the advertisements presented an online call to action and 74% referenced a web address. Simple commands, such as “Visit” or “Shop,” accounted for 20% of the calls-to-action online.
Universal Pictures and Google announced a new online game, "The Ultimate Search for Bourne with Google," that uses such Google tools as Search, Maps, Images and YouTube and serves as a promotional vehicle for the upcoming action feature "The Bour
Digg.com has tapped Microsoft to sell and serve ads on its news ranking site.
Under the three-year deal, announced by the two companies yesterday, Microsoft will provide display and contextual advertising on Digg. Federated Media, which has been
Enough of the "tips" and "theory." Here's a look at a Flickr photo ranking highly in Google and Yahoo for two different commercial terms (i.e., product name) and how it got there.
I was recently contacted by one of the top sites in the world of online travel. Seems they’ve been looking to fill an SEO position for quite some time. The initial contact came from a recruiter who wanted to know if I would be interested in working
If you know anything about optimizing your blog you probably heard about anchor text optimization. Optimizing anchor texts is highly important due to the fact they help you a lot with high rankings in search engines. The use of keywords can make sig
Yahoo Inc. has added a Sports Shortcut to its search engine that lets users get the most up-to-date information on their favorite major league baseball players.
This complaint pleads the usual claims for this type of action, including direct, contributory and vicarious trademark infringement; a false advertising claim that the "sponsored link" language communicates a false impression of actual sponsorship
One of the main problems regarding SEO is the misconception that the subject is some type of mystical art. SEO experts worldwide communicate with the outside world by using their own complicated language. In this article I will attempt to unravel so