» SearchCap: The Day In Search, April 6, 2007
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Eng
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» Microsoft adCenter Adds Negative Keyword Tool
After a false start last month, Microsoft this weekend upgraded adCenter and gave advertisers the ability to add negative keywords at the campaign level, instead of just at the ad group level within campaigns.
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» Want That Top Ad Position On Live Search?
The adCenter blog announced that they have released a new ad ranking formula with the release of their new index and organic algorithms from last week.
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» Microsoft Launches adCenter Add-in Beta for Excel 2007
The adCenter Blog announced the launch of the adCenter Add-in for Excel 2007. To download the 64MB zipped version of the add-in, click here. There will be a webinar explaining how to use the add-in on January 23, 2008, which you can register for in
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» Microsoft Upgrades adCenter Analytics Tool
Microsoft is giving its adCenter Analytics a much needed boost starting with the waiving of the $5 adCenter sign up fee.
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