» 15 Video Search Lessons from the Search Engine Strategies Conference
 I stopped by the New York Search Engine Strategies conference this morning to chat with a few folks. Along the way I copied down some tips and
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» Jiffy Lube International: Brand Protection Online & Search Engine Marketing Evaluation
A comprehensive search engine marketing and brand protection assessment of Jiffy Lube. This story also articulates areas of opportunity for Jiffy Lu
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» Momondo joins forces with largest media-corporation in Denmark TV 2.
New search engine for flights, Momondo.com, hooks up with media corporation in order to create more traffic and a wider recognized brand.
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» Integrating Offline Advertising With Online Marketing Assets: Glamour Magazine Advertiser Assessment
In The May 2007 issue of Glamour Magazine, 38% of the advertisements presented an online call to action and 74% referenced a web address. Simple commands, such as “Visit” or “Shop,” accounted for 20% of the calls-to-action online.
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» How To Build An Audience On MySpace
The problem is that most people don't know how to build a large audience. And unless you're a well-known, popular brand, chances are that if you build it they won't come. Here are some things that you can do to build a large relevant audience on
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» Six Search Engine Visibility Risks: Why Monitoring Your Brand Is A Primary Business Concern
Is Your Google Glass Half Empty?
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» First Case of Large Scale Abuse at Google Maps?
It appears that some companies are managing to spam Google Maps local listings via Bulk Upload. This abuse was first reported to Google in the Maps for Business Group on 7/19/07 and substantiated on 7/20/07. Google’s response from Maps Guide Jen:
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» Cybersquatting Costs Companies $1 Billion–Is Godaddy.com’s CashParking Scam Partly To Blame?
Hooo Waaah! Some interesting observations about the "wild, wild west" landscape of the internet. Is Yahoo calling the kettle black?
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» Yahoo Makes It Official: Both For And Against Trademark Infringement
Yahoo goes on the offensive against trademark abuse, but shouldn't they be pointing the finger at themselves?
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» Homebuilders Pay Off Gripe Sites That Have Prominent Search Engine Visibility
Does paying off gripe site owners only encourage the creation of more gripe sites?
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» Social search: Capitalize on brand buzz
Just when you've mastered paid and organic search, along comes a third alternative. Yahoo's VP of agency development tells you how to start a social search strategy.
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» Online Brand Protection: 11 Graphic Examples Of Brand Abuse Online
The screenshot below displays an “ironical” example of identical copy being used on two unrelated company websites--Ominiture and Franklin Covey's PlanPlus.
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» When SEO gets dangerous for your brand
A very unique SEO tip for brand marketers!
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» How Search Integrates as a Brand Vehicle : ISEdb.COM
Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding
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» University of Phoenix: Online Brand Protection & Search Engine Marketing Evaluation
A major premise of Brand Command methodology is to dominate the natural results of your Brand Real Estate on the search engines. Is University of Phoenix dominating their Brand Real Estate in Google?
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» Brand Command: A Case Study Featuring Proactiv Solution
What can Proactiv Solution do to improve their marketing efforts and protect their brand in Google?
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» Top 5 Tips You Must Know Before You Buy Domain Names.
Did you know that choosing a domain name for your business is a prominent factor that can dictate the flow of your online success? So before you go off and buy domain names, keep in mind your domain name serves as your online identity for the long-t
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» Multiple online brands - Merge or not to merge
A very interesting post which brings forth an SEO expert’s prospective about online brand merger and how it effects the optimization of the new site.
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» Mastering Search Engine Marketing & Online Brand Protection: A Must-Read White Paper
Marketing and brand protection are inseparable bedfellows due to the fact that consumers are now key participants in interactive media--this affects brand reputation and loyalty, and greatly influences the actions of prospects, customers, partners,
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» Images Optimization: Using the Alt attribute with care
Many webmasters, web designers and inexperienced or unethical Search Engine Optimizers (SEOs) abuse the use of the Alt attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density. Learn when and how to use it with care.
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» Yahoo execs admit missteps, outline change
Jerry Yang, Yahoo co-founder and Chief Executive, said the company was looking to make its big properties into "starting points" that consumers return to again and again each day, rather than trying to keep them on Yahoo, as it long has done.

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» Offbeat News And Videos: Tearful Oprah Apologizes
TV talk-show queen Oprah Winfrey had tears in her eyes as she asked parents to forgive her for alleged abuse at her girls’ school here.
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» 101 Ways to Get More Traffic
1.Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem
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» SeoServiceWorld.com Announce the Launch of their Resell Directory Submission Programme
SeoServiceWorld has decided to gear up the augmentation by offering a Quality Reseller service to the international marketplace. This will provide resellers with the ability to diversify their service offerings and maintain brand integrity whilst ta
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» SeoServiceWorld Announce the Launch of their Reseller Directory Submission Program
SeoServiceWorld has decided to gear up the augmentation by offering a Quality Reseller service to the international marketplace. This will provide resellers with the ability to diversify their service offerings and maintain brand integrity whilst ta
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