Researchers in Penn State's College of Information Sciences and Technology (IST) copied Google results pages from four different e-commerce queries, ascribing them to four different search engines -- Google, MSN Live Search, Yahoo! and an in-house
Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding
With so much uncertainty due to inflated promises, bad press and a fast changing industry, what “signals” of credibility do companies look for in trusted internet marketing partners and resources? Our gift to you today is an annotated list of 25.
Is your website a hit? or a frequent victim of the click and run? With so many choices online, finding your niche and creating relevance to the web isn't always as easy as it might seem.
Even if people don't click on your link, they can still be exposed to your message through the link text and the description text below the link. This is a crucial search engine branding space.
Imagine that your business only offers one product priced at $5. But some consumers are willing to pay up to $8. You are leaving $3 on the table for each of them. Other consumers are more price-sensitive and only willing to pay $3. You do not ge
The last thing anybody needs is to have a smear campaign tarnish their hard earned name. Whether you call it Damage Control or Reputation management, one thing is certain. It is one thing you should consider, before a savvy competitor does and beats
Have a small business? Then chances are you need Small Business SEO! If you perform a search and are seeing a competitors results instead of your own (for your main keywords), regardless of who it is, the real quandary is how they got there and how