» MSNBC takes on Yahoo News
Emily Steel of The Wall Street Journal Online reports that "MSNBC.com, the No. 2-ranked news Web site behind Yahoo News, is starting its first brandi
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» Efficient Frontier Offers Agency Program
Search engine marketing firm Efficient Frontier has revamped its offerings to create a set of tools and services designed for non-search agency partn
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» Idearc to Add-on SEM Services
Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services in
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» 24/7 Adds Mobile Search Ad Management
24/7 Real Media has added mobile search ad management to its Decide DNA Platform. With the latest version of the platform, marketers can now manage m
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» SEW Experts: On Paid Links and Keyword Management
Today's Search Engine Watch Experts columns tackle the topics of paid links and keyword management.

In his au Natural column, "Should Paid
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» Google Loves DoubleClick's Video Research, Too
You know those irksome video ads that autoplay without sound when you load a page? DoubleClick serves a lot of those. And a few weeks ago DoubleClick
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» Choosing PPC Keywords, SiteProNews
Imagine you had to describe your company in just three words. Now write those three words down and ask your clients the same question. The likelihood
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» ClickZ Specifics: Advertising in Social Media – May 21, 2007 – The Premier Solution for Marketers
This intensive, one-day conference looks at how marketers can successfully promote brands, products, and services in online social media environments
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» How To Select Keywords For Your Google AdWords Campaign
A few helpful tips to help new users of Google AdWords select keywords for their next Google AdWords campaign.
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» The True Cost of an In-House SEO Campaign
Handling an SEO campaign in house is an attractive and popular option for many companies. But the real issue is how to compare the actual cost of an
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» Optimizing Content for Universal Search
The focus on personalization and universal search requires more emphasis on social media SEO strategies because of user interest in creating content
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» Half Dressed Women With Swords Promoting Ask.com
Another provocative ad from Ask.com - it includes half-dressed women dancing with swords on some kind of stage.
A tipster sent those photos to Tech
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» Pepperjam Signs Exclusive Deal With DoubleClick
Pepperjam has signed an exclusive partnership deal with DoubleClick. With DoubleClick Rich Media, Pepperjam can easily collaborate with their agency
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» Amazon interested in Netflix
Some rumors suggests that Amazon.com wants to buy the online DVD rental store Netflix. Though Netflix wouldn't comment on the speculation. Netflix s
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» Google Tests Adwords Campaign Optimizer Tool
Google has been offering free optimization of campaigns for a while and now it seems they are testing a new automatic ‘campaign optimizer’ tool within Adwords. The tool analysis your keywords and adverts in a campaign at a click of a button and prov
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» Yahoo Announced Smart Ads
Yahoo has announced the launch of Yahoo SmartAds, a new advertising platform that delivers tailored display ads to highly targeted audiences.

The new service automatically converts creative campaign elements and offerings into highly customized a
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» How To Optimize A Contextual Search Advertising Campaign
The major pay per click engines, such as Google and Yahoo, include two different types of distribution: On their own search engine result pages, and on content pages elsewhere on the web. These two types of advertising, while often lumped together u
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» SearchCap: The Day In Search, July 6, 2007
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:




Search in Pictures: Google Bathroom, Yahoo Art, Sulu @ Google Parad
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» Microsoft adCenter Adds Negative Keyword Tool
After a false start last month, Microsoft this weekend upgraded adCenter and gave advertisers the ability to add negative keywords at the campaign level, instead of just at the ad group level within campaigns.
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» TradeDoubler Acquires Top UK SEO Company
The UK's biggest search engine optimisation company, The Search Works, has been acquired by TradeDoubler in a deal worth £56 million which includes the PPC product Bid Buddy.
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» Top 5 Tips to avoid Google Ban
It is common problem among website owners that sometimes their website dropped from Google index and they do not find their website entering the target keywords in the search box . The reason is simple, that website doesn’t follow ethical SEO Tips f
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» Google, Yahoo, Microsoft: Year-To-Date PPC Report Card
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.

The punch line: Google reigns dominant, providing the lion's share of clicks, and Google clicks convert well. Microsoft offer
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» Google Launches Campaign Optimizer For Automated AdWords Tips
The Inside AdWords Blog announced the launch of AdWords Campaign Optimizer. This is an automated AdWords tool that gives you tips on how to improve your campaign, in just minutes.

When you run the tool, Google says it will "automatically analyze
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» Inside PPC tips revealed. Interview with Karl Ribas on PPC -Podcast
I talk with Karl Ribas abut PPC tricks and methods. Karl had a lot of useful tips. Anyone who does any form of PPC MUST listen to this podcast.
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» Gmail Is Looking For Videos
Gmail is looking for creative people with a video camera and the Gmail M-velope to help illustrate how an email message travels around the world.

Take a look at the collaborative video they started, and then film what happens next. A selection o
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