» Idearc to Add-on SEM Services
Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services in
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» 24/7 Adds Mobile Search Ad Management
24/7 Real Media has added mobile search ad management to its Decide DNA Platform. With the latest version of the platform, marketers can now manage m
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» Efficient Frontier Offers Agency Program
Search engine marketing firm Efficient Frontier has revamped its offerings to create a set of tools and services designed for non-search agency partn
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» SEW Experts: On Paid Links and Keyword Management
Today's Search Engine Watch Experts columns tackle the topics of paid links and keyword management.

In his au Natural column, "Should Paid
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» Peter Fleischer joins IAPP board
Posted by Nicole Wong, Deputy General CounselIn addition to his day job as Global Privacy Counsel, our own Peter Fleischer has just been elected to t
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» Choosing PPC Keywords, SiteProNews
Imagine you had to describe your company in just three words. Now write those three words down and ask your clients the same question. The likelihood
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» AOL Acquires Mobile Ad Network Third Screen Media
AOL has acquired Third Screen Media, the mobile advertising network, mobile ad-serving and management platform provider, and now Third Screen Media w
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» How To Select Keywords For Your Google AdWords Campaign
A few helpful tips to help new users of Google AdWords select keywords for their next Google AdWords campaign.
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» AOL buys German Ad Company Adtech
A day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL said on Wednesday it purchased a controlling stake
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» Google, Salesforce.com Discussing Partnership
Google Inc. and Salesforce.com Inc. are discussing an alliance that could help them compete more effectively with Microsoft Corp, The Wall Street Jou
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» Ask.com Launches Major Updates
The new version of Ask.com has been dubbed "Ask3D" for its 3-paneled search results which represent the three stages of each search: type a query,
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» Salesforce.com Formed Alliance With Google
Salesforce.com Inc. reached an agreement with Google to make Web-based software applications. The product called Salesforce Group Edition featuring G
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» Yahoo's Struggles Put CEO on Hot Seat
Investors are wondering what is going on and what management is doing to get the stock moving in the right direction. Shareholders are frustrated wit
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» OpenAds(aka phpAdsNew) Has Received $5 Million In Funding
Openads, a supplier of the free popular ad management software, phpAdsNew, has received $5 million in initial funding.
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» Google To Buy Telephone Management Startup GrandCentral
Google is in acquisition discussions with telephone management startup GrandCentral, Techcrunch reported.

"we have a high degree of confidence that the deal has actually been closed. We are trying to nail down the acquisition price."
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» Google Tests Adwords Campaign Optimizer Tool
Google has been offering free optimization of campaigns for a while and now it seems they are testing a new automatic ‘campaign optimizer’ tool within Adwords. The tool analysis your keywords and adverts in a campaign at a click of a button and prov
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» How To Optimize A Contextual Search Advertising Campaign
The major pay per click engines, such as Google and Yahoo, include two different types of distribution: On their own search engine result pages, and on content pages elsewhere on the web. These two types of advertising, while often lumped together u
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» SearchCap: The Day In Search, July 6, 2007
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:




Search in Pictures: Google Bathroom, Yahoo Art, Sulu @ Google Parad
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» Microsoft Adds Ask Sponsored Listings to Office Live Ad Management
Microsoft has added Ask Sponsored Listings to its adManager service on the Office Live platform. Using adManager, small businesses can buy and manage search ads from a simplified interface. Previously, the ad options were Microsoft's MSN Network an
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» SEO Success Is A Matter Of Choice
Is your search engine optimization campaign bound to success or doom to failure? Beware of convincing lies that overpower the search engine optimization process. There is a thick line that separates successful SEO process from failing SEO.
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» TradeDoubler Acquires Top UK SEO Company
The UK's biggest search engine optimisation company, The Search Works, has been acquired by TradeDoubler in a deal worth £56 million which includes the PPC product Bid Buddy.
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» Top 5 Tips to avoid Google Ban
It is common problem among website owners that sometimes their website dropped from Google index and they do not find their website entering the target keywords in the search box . The reason is simple, that website doesn’t follow ethical SEO Tips f
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» Google, Yahoo, Microsoft: Year-To-Date PPC Report Card
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.

The punch line: Google reigns dominant, providing the lion's share of clicks, and Google clicks convert well. Microsoft offer
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» Inside PPC tips revealed. Interview with Karl Ribas on PPC -Podcast
I talk with Karl Ribas abut PPC tricks and methods. Karl had a lot of useful tips. Anyone who does any form of PPC MUST listen to this podcast.
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» Yahoo To Only Show One Display Url Per Search Query
Effective August 8th, Yahoo will no longer show multiple adverts with the same display url and instead show the ad with the highest ad rank.
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