» Microsoft is Down, but Don't Count Them Out
Microsoft has clearly stumbled in implementing its search and online advertising strategies. They were late to the search game, depending on Overture
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» Idearc to Add-on SEM Services
Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services in
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» Google to sell Echostar ads
After months of speculation over its entry into the television advertising market, Google announced Monday evening that it would sell ads on the 125
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» Google DoubleClick Buy Would Make Ad Agencies Happy
Google has entered the bidding for online advertising company DoubleClick, according to the Wall Street Journal.Google's entry comes as the bidding p
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» SearchCap: The Day In Search, April 6, 2007
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Eng
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» Interpublic Group Acquires Reprise Media
Search marketing agency Reprise Media was acquired by the Interpublic Group, and rolled into its large stable of advertising and marketing services a
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» Google Exec On Board Of Company That Might Pollute Google Results


Bottom Slurping for Google Juice from Kate Kaye ClickZ is a fairly
jaw-dropping story of Associated
Content, a site cofounded
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» Google's Q1 2007 Profit & Revenue Rises Over 60%
Google announced first quarter earnings for 2007 showed revenues of $3.66 billion, an increase of 63% compared to the first quarter of 2006 -- and an
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» DoubleClick Purchase not an Anti-Trust Issue if Google's Market is all Advertising Everywhere
Google CEO Eric Schmidt dismissed Microsoft's concerns that purchasing Doubleclick would stifle competition."We’ve studied this closely, a
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» Ad Age Digital Fact Pack full of news nuggets
Abbey Klaassen of Advertising Age reports that Ad Age's Digital Fact Pack is available to download for free. Among the highlights in the second annu
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» Google Responds to Viacom Lawsuit, Denies Claims, Requests Trial
Google filed today its response to Viacom's $1 billion lawsuit, which alleges unauthorized use of Viacom's copyrighted video, Google Watch has learne
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» Google all up in government's business
In an attempt t make more government documents accessible to the browsing public, Google has partnered with four states to help make tens of thousand
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» AOL Acquires Mobile Ad Network Third Screen Media
AOL has acquired Third Screen Media, the mobile advertising network, mobile ad-serving and management platform provider, and now Third Screen Media w
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» ClickZ Specifics: Advertising in Social Media – May 21, 2007 – The Premier Solution for Marketers
This intensive, one-day conference looks at how marketers can successfully promote brands, products, and services in online social media environments
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» Ask.com to Spend $100m to Buy Market Share
Ask.com is planning on spending $100 million on a summer advertising blitz to gain more market share.
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» AOL buys German Ad Company Adtech
A day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL said on Wednesday it purchased a controlling stake
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» Microsoft deal cuts chances of Yahoo merger
Microsoft Corp.'s $6 billion deal to buy Web advertising agency aQuantive Inc. reduces the likelihood that the company would seek a deal with Yahoo
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» How Hot The Market For Online Advertising
Carl Eibl, a managing director at Enterprise Partners Venture Capital, a San Diego firm, said there was a sense of urgency among entrepreneurs and in
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» FTC Will Conduct Antitrust Review Of Google-DoubleClick Deal
The Federal Trade Commission will conduct the government antitrust review of Google Inc.'s proposed $3.1 billion purchase of Internet advertising-se
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» Salesforce.com Formed Alliance With Google
Salesforce.com Inc. reached an agreement with Google to make Web-based software applications. The product called Salesforce Group Edition featuring G
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» EBay to auction advertising on U.S. radio stations
eBay said on Tuesday it is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to
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» China's Sina, Google team up on China services
Sina Corp., one of China's top Internet portals, and Google Inc. said on Monday they would cooperate on news, advertising and search services in Chi
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» Google Expands Pay-per-Action Ads
Google has expanded its pay-per-action advertising beta for AdWords. Advertisers can choose how much they want to pay for a user to complete a pre-defined action like a purchase, newsletter sign-up, or other conversion. Publishers must agree to that
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» Integrating Offline Advertising With Online Marketing Assets: Glamour Magazine Advertiser Assessment
In The May 2007 issue of Glamour Magazine, 38% of the advertisements presented an online call to action and 74% referenced a web address. Simple commands, such as “Visit” or “Shop,” accounted for 20% of the calls-to-action online.
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» Google China News Let Users Search Images First
Google China allowing users to find news by first searching for images carried within articles. Google's move was mainly aimed at catching up with Baidu which already offers a similar search function.

"The first priority for Google China is to
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