» MSNBC takes on Yahoo News
Emily Steel of The Wall Street Journal Online reports that "MSNBC.com, the No. 2-ranked news Web site behind Yahoo News, is starting its first brandi
read more Tell a friend Discuss
» Efficient Frontier Offers Agency Program
Search engine marketing firm Efficient Frontier has revamped its offerings to create a set of tools and services designed for non-search agency partn
read more Tell a friend Discuss
» Idearc to Add-on SEM Services
Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services in
read more Tell a friend Discuss
» Google to sell Echostar ads
After months of speculation over its entry into the television advertising market, Google announced Monday evening that it would sell ads on the 125
read more Tell a friend Discuss
» DoubleClick Purchase not an Anti-Trust Issue if Google's Market is all Advertising Everywhere
Google CEO Eric Schmidt dismissed Microsoft's concerns that purchasing Doubleclick would stifle competition."We’ve studied this closely, a
read more Tell a friend Discuss
» How To Select Keywords For Your Google AdWords Campaign
A few helpful tips to help new users of Google AdWords select keywords for their next Google AdWords campaign.
read more Tell a friend Discuss Tags: ppc google adwords keywords
» The True Cost of an In-House SEO Campaign
Handling an SEO campaign in house is an attractive and popular option for many companies. But the real issue is how to compare the actual cost of an
read more Tell a friend Discuss Tags: seo campaign in-house seo firm
» Half Dressed Women With Swords Promoting Ask.com
Another provocative ad from Ask.com - it includes half-dressed women dancing with swords on some kind of stage.
A tipster sent those photos to Tech
read more Tell a friend Discuss Tags: ask.com tv ads television campaign
» EBay to auction advertising on U.S. radio stations
eBay said on Tuesday it is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to
read more Tell a friend Discuss Tags: ebay u.s radio advertising
» Google Tests Adwords Campaign Optimizer Tool
Google has been offering free optimization of campaigns for a while and now it seems they are testing a new automatic ‘campaign optimizer’ tool within Adwords. The tool analysis your keywords and adverts in a campaign at a click of a button and prov
read more Tell a friend Discuss Tags: google adwords ppc optimization
» Yahoo Announced Smart Ads
Yahoo has announced the launch of Yahoo SmartAds, a new advertising platform that delivers tailored display ads to highly targeted audiences.

The new service automatically converts creative campaign elements and offerings into highly customized a
read more Tell a friend Discuss Tags: yahoo smart ads advertising campaign
» How To Optimize A Contextual Search Advertising Campaign
The major pay per click engines, such as Google and Yahoo, include two different types of distribution: On their own search engine result pages, and on content pages elsewhere on the web. These two types of advertising, while often lumped together u
read more Tell a friend Discuss
» SearchCap: The Day In Search, July 6, 2007
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:




Search in Pictures: Google Bathroom, Yahoo Art, Sulu @ Google Parad
read more Tell a friend Discuss
» Microsoft adCenter Adds Negative Keyword Tool
After a false start last month, Microsoft this weekend upgraded adCenter and gave advertisers the ability to add negative keywords at the campaign level, instead of just at the ad group level within campaigns.
read more Tell a friend 1 Comment Tags: microsoft adcenter negative keyword
» Google Launches Campaign Optimizer For Automated AdWords Tips
The Inside AdWords Blog announced the launch of AdWords Campaign Optimizer. This is an automated AdWords tool that gives you tips on how to improve your campaign, in just minutes.

When you run the tool, Google says it will "automatically analyze
read more Tell a friend Discuss Tags: google campaign optimizer adwords tips
» ValueClick Ad Network Serving Bogus and Incentivized Leads
If you’re looking into marketing with an ad network, please take my experience as a guide to making sure you run a successful campaign with the network of your choice.
read more Tell a friend Discuss
» SEOmoz | A Half Dozen Viral Campaign Launching Tactics to Try When Digg's Homepage Rejects You
A list of viral marketing campaign launching tactics that are alternatives to Digg.
read more Tell a friend 1 Comment Tags: digg seomoz viral marketing
» An Open Letter To Ask.com - Where Is It? - Internet Marketing Blog
Ask.com can apparently find everything but stuff in their own backyard.
read more Tell a friend Discuss Tags: ask ask.com ask.com eagles of death metal commercial ask.com television ad ask.com television commercial
» Changing Trends in Maintenance of Search Engine Optimization Campaigns & Off-Page Optimization Strat
It is no secret that Search Engine Optimization (SEO) is the most powerful, cost-effective, and results-yielding website promotion tool, but if your optimization service provider or the webmaster is cutting off the online campaign at SEO set-up only,
read more Tell a friend Discuss Tags: seo search engine optimization sem search engine marketing
» Why Traditional Advertising Is Broken - Internet Marketing Blog
Someone forgot to tell television advertisers that we live in an on-demand, self-selected world. I want ads on my own terms and now I have the tools to enforce that desire.
read more Tell a friend Discuss Tags: television advertising advertising tv commercials video marketing
» PPC Success in Five Steps : ISEdb.COM
There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Key
read more Tell a friend Discuss Tags: ppc seo success campaign
» On-Page SEO CheckList
While it can be rather hard (if not impossible) to handle the off-site SEO campaign, on-site search engine optimization is under your control and it will take you no more than a few hours to check the boxes below.
read more Tell a friend Discuss Tags: seo seo tips keywords on-page seo
» Hillary Clinton's Rapid Response Microsite - Internet Marketing Blog
The Hillary Clinton campaign's rapid response microsite is a great idea to combat and rebut inaccuracies in the media and campaign, but it doesn't take full advantage of the medium.
read more Tell a friend Discuss Tags: hillary clinton rss marketing text message marketing online politics reputation management rapid response online pr
» New Mobile Video Advertising Platform from MoPhap and Vantrix
MoPhap, a mobile ad serving company, and Vantrix, a company which works with mobile video, announced the launch of a new mobile video ad insertion platform. The best of MoPhap’s SparkMobile ad serving and campaign management tools are combined with
read more Tell a friend Discuss Tags: mophap mobile video advertising
» Five tips for Creating a (Serious) Public Relation's Campaign
Public relations is multi-dimensional. It’s not about sending out a weekly press release containing tedious, non-newsworthy hype that’s sure to send editors and reporters reaching for their Prozac.
read more Tell a friend Discuss Tags: public relations press release