It is legal to register a trademarked domain and publish a website on the domain if it is non-commercial in nature–think review sites, gripe sites, fan sites. An example would be Walmartwatch.com, a Wal-Mart gripe site published by Five Stones and T
There you have it, your Legal department can be a partner in your SEO efforts! I have used this strategy for several clients with impressive results. Build a relationship with your legal team and enhance your SEO initiatives.
Google announced that is discontinuing the agency commission structure it has in place for European agencies that are growing their accounts. Known as the European Best Practice Funding, the “kick-back” program will officially be terminated in Janua
Marketing and brand protection are inseparable bedfellows due to the fact that consumers are now key participants in interactive media--this affects brand reputation and loyalty, and greatly influences the actions of prospects, customers, partners,
A major premise of Brand Command methodology is to dominate the natural results of your Brand Real Estate on the search engines. Is University of Phoenix dominating their Brand Real Estate in Google?
The screenshot below displays an “ironical” example of identical copy being used on two unrelated company websites--Ominiture and Franklin Covey's PlanPlus.
At the very least, Yahoo needs to fall in line with Google to eliminate the use of another organization’s trademarks in the title and text of search engine ads.
I need to acknowledge that Google’s Customer Service will never be a candidate for a J.D. Power Award. In fact, there is a special formula you can use to evaluate the level of customer service Google provides...
Before learning about the strategies behind successful link building, it is important to understand the elements that make up a strong link: Relevancy of page title tag, Relevancy of home page title tag, Relevancy of links inbound to page, Relevancy
In The May 2007 issue of Glamour Magazine, 38% of the advertisements presented an online call to action and 74% referenced a web address. Simple commands, such as “Visit” or “Shop,” accounted for 20% of the calls-to-action online.
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