With no broadly popular music star or movie or television show, the common touchstone, the shared experience of liking the similar thing that makes nostalgia marketing work, is eliminated. Is, then, nostalgia marketing viable?
After bloggers complain about their no-photo policy, Punch Pizza launches a Flickr photo contest that invites customers to take pictures for a chance to win Punch Pizza dining cards.
Teens' online behavior is creating new networks that will require online word of mouth marketing to be an increasingly crucial tactic within overall Internet marketing strategies.
The fact that few people consider search engine advertising trustworthy while many people trust brand websites is a compelling argument for preferring natural search engine marketing over paid search engine advertising.
With Facebook's new Business Pages viewable to non-Facebook members and readable by search engines, the feature provides an enormous opportunity for social network marketers and search engine optimizers alike.
Even if people don't click on your link, they can still be exposed to your message through the link text and the description text below the link. This is a crucial search engine branding space.
Just as all roads led to Rome during the Roman Empire, all online roads must lead back to your client and their message, if you are to have a successful comprehensive Internet marketing strategy.
The Hillary Clinton campaign's rapid response microsite is a great idea to combat and rebut inaccuracies in the media and campaign, but it doesn't take full advantage of the medium.
The roiling conversations taking place in the blogosphere have laid bare the inauthenticity of spin. Wired Magazine's Chris Anderson's rant against PR pitches is only a symptom of a larger disease.
Someone forgot to tell television advertisers that we live in an on-demand, self-selected world. I want ads on my own terms and now I have the tools to enforce that desire.
Is the Minority Report scene where John Anderton walks through a shopping mall and personalized advertisements jump out at him getting close to actual reality?
Google should integrate their Analytics service into all of their products and services so their users can get a comprehensive view of their own meta data.
Google's announcement that they will include YouTube videos in their AdSense program will go a long way toward encouraging video producers to allow their video to be embedded.
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