How can you use microblogging platforms like Twitter for marketing or public relations purposes? This post provides an array of tips and resources for companies looking to investigate Twitter as a marketing tool.
With Yahoo's numerous investments into social search, networking and media properties, there's an abundance of insight into the opportunity for search marketers as shared in this article by Ron Belanger, VP of Agency Development.
Does Yahoo!'s new social network smack of desperation, or is it the stuff of inspiration? Get a sneak peek at Mash, Yahoo's answer to MySpace and Facebook.
Ex Googler Vanessa details her advice to a web site owner on the benefits of properly redirecting old pages to new as well as a few search engine optimization recommendations.
This post from ClickZ by PJ Fusco of Netconcepts provides a matrix of photo sharing web sites and their SEO - social media friendliness along with tactics.
Optimized landing pages have increased conversions for B2B pay per click campaigns by over 200%. This article from Jon Miller of Marketo gives 10 tips on improving landing page performance.
The online marketing landscape has many promotion opportunities and SEOs that promise results from link building alone are at a gross disadvantage over internet marketing agencies that can offer multi media and multi channel online marketing service
There are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it.
With so much uncertainty due to inflated promises, bad press and a fast changing industry, what “signals” of credibility do companies look for in trusted internet marketing partners and resources? Our gift to you today is an annotated list of 25.
Paul O’Brien of Zvents explains how optimizing for local search engines is about more than directory listings and geographic modifiers. Event based local search marketing provides an additional boost in reaching target audiences.
Jessica Bowman from Business.com writes an excellent article over at Search Engine Land about the skills needed to properly manage an in-house SEO program. It's not just about the SEO skills, there's politics and persuasion involved too. If you ca
Typically, prospective clients send SEO vendors a RFP with questions about staff, expertise and process to make sure the SEO firm is qualified. But what about qualifying the SEO client? The most successful search engine optimization engagements are
One of the best parts of attending conferences like Search Engine Strategies in San Jose is the networking. That includes a special women's luncheon with a mix of SEM pioneers as well as new kids on the block.
Interview with Mike Grehan of Bruce Clay where he talks about his ability to create a bit of controversy by voicing his mind, suggestions for webmaster/search engine communications, the SEO public image problem, why he joined Bruce Clay, the need fo
Just when you've mastered paid and organic search, along comes a third alternative. Yahoo's VP of agency development tells you how to start a social search strategy.
The CEO of Edelman Europe has posted their analysis of the top 30 influential social media oriented blogs. In the final analysis three of the 30 blogs were search marketing oriented: Marketing Pilgrim, Online Marketing Blog and John Battelle's Sea
Arguments for and against agencies vs consultants in the search marketing business have been popping up again, adding to the confusion of how to find the right vendor. This post lists 5 pros and 5 cons for hiring both search marketing agencies and i
Smart phones like the iPhone are hot and cell phone web surfing is even hotter. This article provides basic tips you can implement now to start optimizing web sites for mobile search.
New York Times reports that Google is to offer small web sites a low cost site search option for as little as $100 per year. The search results will be ad-free and displayed on the owner's web site.
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