The problem with existing search technology is that its unable to “read” much of the information currently on the Web. Yahoo!‘s move toward semantic web standards gets us closer to Web 3.0.
It’s not enough to simply translate your existing Web site into your audiences’ language; to succeed you need to rethink your Web site design and make sure it’s accessible to people using mobile media.
Getting hold of accurate demographic information can be a little tricky online. Unlike magazines, TV and radio stations, who know exactly who their audience is, search engines don’t compile a lot in the way of demographic data – or if they do, I hav
The Internet is still the great equalizer — small-to -medium sized businesses can still compete with the giants but only if they invest time and money into creating a Web site that serves both the search engines and their visitors well.
It’s a pity the IAB can’t enforce the new guidelines — I for one would be delighted if my email box was no longer cluttered with offers for “free laptops”, “free golf clubs”, and other nonsense.
So many smaller retailers lose out online because they don’t put the effort into truly understanding what motivates people to buy. They let their website languish, leaving it out-dated, practically unusable, and don’t invest time building customer c
Public relations is multi-dimensional. It’s not about sending out a weekly press release containing tedious, non-newsworthy hype that’s sure to send editors and reporters reaching for their Prozac.