It is legal to register a trademarked domain and publish a website on the domain if it is non-commercial in nature–think review sites, gripe sites, fan sites. An example would be Walmartwatch.com, a Wal-Mart gripe site published by Five Stones and T
There you have it, your Legal department can be a partner in your SEO efforts! I have used this strategy for several clients with impressive results. Build a relationship with your legal team and enhance your SEO initiatives.
The homepage of Digg because it can bring in thousands of links, but the recent changes made it both easier and harder to get stories promoted. Here's an overview of the changes and what they mean for SEO.
Google announced that is discontinuing the agency commission structure it has in place for European agencies that are growing their accounts. Known as the European Best Practice Funding, the “kick-back” program will officially be terminated in Janua
News Corp head Rupert Murdoch has said that he was “leaning toward” making the online Wall Street Journal free, but had not yet made a formal decision.
Marketing and brand protection are inseparable bedfellows due to the fact that consumers are now key participants in interactive media--this affects brand reputation and loyalty, and greatly influences the actions of prospects, customers, partners,
Did you know that choosing a domain name for your business is a prominent factor that can dictate the flow of your online success? So before you go off and buy domain names, keep in mind your domain name serves as your online identity for the long-t
Jessica Bowman from Business.com writes an excellent article over at Search Engine Land about the skills needed to properly manage an in-house SEO program. It's not just about the SEO skills, there's politics and persuasion involved too. If you ca
Although Google looks at over 100 different criteria (which can change in importance over time) for ranking websites, there are five aspects or elements that are currently deemed a must do if you’re serious about top ranking on Google. There are als
A major premise of Brand Command methodology is to dominate the natural results of your Brand Real Estate on the search engines. Is University of Phoenix dominating their Brand Real Estate in Google?
Google Webmaster Central is going to begin emailing webmasters who have been penalized by Google again, a practice they began in 2005 then ended a few months ago.
The Yahoo Search Blog announced a new Site Explorer feature that enables webmasters to inform Yahoo about dynamic URLs that may be create duplicate content.
The screenshot below displays an “ironical” example of identical copy being used on two unrelated company websites--Ominiture and Franklin Covey's PlanPlus.
For the first time Yahoo captures the top spot in the University of Michigan's American Customer Satisfaction Index report on electronic-business Web sites.
Yahoo's customer satisfaction score of 79 on the ACSI's 100-point scale rose almost 4%
As sure as the sun shines behind the clouds on a rainy day, a major shake-up in the search marketing industry is coming soon. The signals are being sent and received through-out the various sectors of search and online marketing. Change in any mark
If you know anything about optimizing your blog you probably heard about anchor text optimization. Optimizing anchor texts is highly important due to the fact they help you a lot with high rankings in search engines. The use of keywords can make sig
Like everyone else in the SEO community, we’ve been scrambling to deal with the recent blow of having supplemental results unlabeled and intermixed with the regular search results. We believe we’ve found a solution.
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