The beauty of Twitter is in its simplicity. Its magic comes from the endless creativity of its users. What started as a primitive way of telling people what you were up to, evolved into a global, distributed, multi-platform communication channel, a
Ever wondered what the difference is between a trackback and a pingback? They both let you know when someone else has blogged about one of your posts, and the terms seem to be used interchangeably at times — so what's the deal?
Next week offers one of the most significant opportunities for those in the search marketing world to up their knowledge, industry networks and have a great time doing it. WebmasterWorld’s Pubcon conference in Las Vegas has acquired a certain gravit
The hot potato in social media this week is the OpenSocial web standards initiative (see screenshots here) promoted by Google involving numerous social applications, platforms and partners including: Ning, LinkedIn, Friendster, Oracle, Plaxo, Orkut,
Many webmasters, web designers and inexperienced or unethical Search Engine Optimizers (SEOs) abuse the use of the Alt attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density. Learn when and how to use it with care.
The online marketing landscape has many promotion opportunities and SEOs that promise results from link building alone are at a gross disadvantage over internet marketing agencies that can offer multi media and multi channel online marketing service
ust exactly how do you actually become a top StumbleUpon user? Instead of writing out another generic how-to post which struggles to crack StumbleUpon’s algorithm, let’s take a step back to see if all this focus on being a top stumbler really matter
Typically, prospective clients send SEO vendors a RFP with questions about staff, expertise and process to make sure the SEO firm is qualified. But what about qualifying the SEO client? The most successful search engine optimization engagements are
I do my fair share of web marketing reading on a daily basis and lately I have noticed more and more writers stating that search engine optimization (SEO) is no longer as important for online success. This spin may make sense to those writers (and t
One of the best parts of attending conferences like Search Engine Strategies in San Jose is the networking. That includes a special women's luncheon with a mix of SEM pioneers as well as new kids on the block.
Interview with Mike Grehan of Bruce Clay where he talks about his ability to create a bit of controversy by voicing his mind, suggestions for webmaster/search engine communications, the SEO public image problem, why he joined Bruce Clay, the need fo
I wanted to tell you a little bit more about what the Social Marketing Checklist is, specifically. I’ve talked about it being a step-by-step guide to marketing your website on social media and Web 2.0 sites and I’ll go into a bit more detail of what
This is a great video if you’re just getting started in the affiliate marketing world. It outlines a very easy, very inexpensive (FREE) way to get started. Good for getting traffic and sales. It’s about five minutes long, Have A Look!
The Inside AdWords Blog announced the launch of AdWords Campaign Optimizer. This is an automated AdWords tool that gives you tips on how to improve your campaign, in just minutes.
When you run the tool, Google says it will "automatically analyze
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