How can you use microblogging platforms like Twitter for marketing or public relations purposes? This post provides an array of tips and resources for companies looking to investigate Twitter as a marketing tool.
Public relations is multi-dimensional. It’s not about sending out a weekly press release containing tedious, non-newsworthy hype that’s sure to send editors and reporters reaching for their Prozac.
Blogs are the best way to reap traffic from Google and other search engines. Blogs are dynamic, real-time, and chock full of search-engine-friendly keywords
With Yahoo's numerous investments into social search, networking and media properties, there's an abundance of insight into the opportunity for search marketers as shared in this article by Ron Belanger, VP of Agency Development.
Does Yahoo!'s new social network smack of desperation, or is it the stuff of inspiration? Get a sneak peek at Mash, Yahoo's answer to MySpace and Facebook.
Ex Googler Vanessa details her advice to a web site owner on the benefits of properly redirecting old pages to new as well as a few search engine optimization recommendations.
This post from ClickZ by PJ Fusco of Netconcepts provides a matrix of photo sharing web sites and their SEO - social media friendliness along with tactics.
Optimized landing pages have increased conversions for B2B pay per click campaigns by over 200%. This article from Jon Miller of Marketo gives 10 tips on improving landing page performance.
Two years to the month after launching its large podcast search and listening site, Yahoo! has announced that Yahoo! Podcasts will cease operation on Halloween, October 31st.
The homepage of Digg because it can bring in thousands of links, but the recent changes made it both easier and harder to get stories promoted. Here's an overview of the changes and what they mean for SEO.
The online marketing landscape has many promotion opportunities and SEOs that promise results from link building alone are at a gross disadvantage over internet marketing agencies that can offer multi media and multi channel online marketing service
There are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it.
With so much uncertainty due to inflated promises, bad press and a fast changing industry, what “signals” of credibility do companies look for in trusted internet marketing partners and resources? Our gift to you today is an annotated list of 25.
But why is this quiz so wrong? Too many of the questions go beyond the science and into the art of SEO, where things are fluid and changing and open to interpretation. The quiz is more accurately a test of how much of your personal SEO philosophy ma
Technorati announced the addition of "Technorati Topics" to the home page and Technorati Topics landing pages.
These topics are a way for Technorati to create a simpler category system for blogs they index.
Did you know that choosing a domain name for your business is a prominent factor that can dictate the flow of your online success? So before you go off and buy domain names, keep in mind your domain name serves as your online identity for the long-t
ust exactly how do you actually become a top StumbleUpon user? Instead of writing out another generic how-to post which struggles to crack StumbleUpon’s algorithm, let’s take a step back to see if all this focus on being a top stumbler really matter
Paul O’Brien of Zvents explains how optimizing for local search engines is about more than directory listings and geographic modifiers. Event based local search marketing provides an additional boost in reaching target audiences.
Jessica Bowman from Business.com writes an excellent article over at Search Engine Land about the skills needed to properly manage an in-house SEO program. It's not just about the SEO skills, there's politics and persuasion involved too. If you ca
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